Alumni 12/12: Career Journey 11—Sonya Gonzalez Mier
In just over a decade since graduating with a Bachelor of Business Administration from Hult London, Class of 2013 alum Sonya Gonzalez Mier has built up a resume that’s impressive…
Why Choose a CIM-Accredited Degree Program?
Most marketing professionals recognize that the Chartered Institute of Marketing (CIM) plays an integral role in shaping the marketing landscape globally. With a rich history spanning over a century and…
The Future of Retail: Adapting to a Post-Digital Landscape
In the second episode of our Fireside Chat series, Hult Professor Dr. Caryn Pang hosted legendary marketing experts Professor Philip Kotler and Dr. Giuseppe Stigliano as they discussed the findings…
Best & Worst Super Bowl 2024 Ads: Lessons in Brand Strategy
The Super Bowl is more than just a game; it’s a cultural event. And what’s a cultural event without some memorable advertising? Whether you’re a fan of the game or…
Stories From San Francisco Part Three: Pallavi
Racking up skills is nothing new to our students, but MBA and Business Analytics Dual Degree student, Pallavi Sehgal, picks up new talents wherever she goes! A journey of grit and…
How Brands Can Become Symbols
When it comes to communication, words only go so far. If your significant other is standing angrily over a sink of dirty dishes saying “Are you planning on doing the…
How Brands Can Adapt to The New World of Social Media
Social media is a rapidly evolving landscape. In order to find their footing, brands, now more than ever need to adapt to these shifts – particularly when it comes to…
Brands Need to Put Consumers at the Heart of Their Strategy
Matt Johnson, PhD, is a neuroscientist, author, and professor of consumer psychology at Hult International Business School. As a consumer scientistist, his specialty lies in applying a human-centric perspective to…
When Caryn Met Kyan: Prioritizing Wellness On-Campus
Dr. Caryn Pang, affectionately known as “Prof. P” to her students, is a marketing professor based in Hult Boston. This World Mental Health Day, we caught up with Caryn to…
Developing an international marketing strategy
No man is an island, and the same can be said of businesses too. Those that seek success will readily recognize that to get ahead of the competition, it isn’t…
Undergraduate students explore how our favorite brands shape the world
When it comes to innovation in consumer goods, packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a…
Learning by doing: A Live Client Group Project with British brand Jack Wills
Gaining hands-on business experience is an integral part of your Hult degree. Learning by doing, students get the chance to hone their skills with real-world experiences and collaborate with leading…
Marketing insights: An interview with Andy Letting, Global Head of Digital Acquisition and Retention at Jack Wills
Throughout the academic year, students at Hult International Business School have the invaluable opportunity to learn first-hand from business leaders at the cutting edge of their industries and disciplines. Along…
Building your personal brand: How to stand out in any interview by Eli Bohemand
Whether you’re looking to land your first job after graduation or you have decades of experience, almost everyone feels nervous before an interview. Learning to harness your nerves and present…
Why diversity is the key to winning in the global economy
Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google,…
Building your personal brand: How to find your swagger by Dr. Jonathan Wilson
Written by Dr. Jonathan A.J. Wilson, Professor and Branding Consultant, Adjunct Faculty member at Hult This year using LinkedIn and engaging with the LinkedIn community has really paid off. At…
Pamela Wagner: 3 key tips to succeeding with Google Adwords
Over 50% of searches take place on mobile, and customers are 155% more likely to search for brand-specific terms after they’ve seen an image ad. So how do you capture…
Taking the “Flipped Classroom” to the next level: Generational bridging and reverse-mentoring at Pirelli
Earlier this year I wrote a guest faculty contribution for Hult News, detailing my experience leading 25 Hult Boston students to the Nestle SKIN Shield Hackathon in New York City,…
Professor of the Year Awards 2017: Steve Hurley
Our global faculty hail from over 45 countries and bring with them a wealth of business experience as CEOs, consultants, and entrepreneurs. Every year at graduation, we celebrate our professors…
Beyond the flipped classroom: Bringing the classroom into the real world
By Mike Grandinetti, Global Professor of Innovation, Entrepreneurship & Marketing at Hult International Business School (MBA, Yale) Through my experiences as a professor, former McKinsey consultant, and 8-time successful tech entrepreneur,…
7 careers you can pursue with a marketing degree
In the digital era, the marketing landscape is constantly evolving, making careers in marketing among the most exciting, dynamic, and in-demand of 2017. As the internet continues to make the…
5 tips On How To Get A Head Start In Today’s Marketing Industry
Written by Global Ambassador, Aletta Brandle, Master of International Marketing student, San Francisco campus, class of 2016. You have decided that you want to study International Marketing at Hult International Business…
How marketing influences our daily life
Written by Kiara March, Master of International Marketing, London campus, Class of 2016 Ever since I started my Masters in International marketing at Hult, my attention has turned to how every…
Students at Hult San Francisco take up the Google Online Marketing Challenge
200 students at Hult San Francisco kicked off this year’s Google Online Marketing Challenge workshop series. Students across all programs are planning to participate in the challenge and attend corresponding online…
Concepting: Hult Shanghai discusses new branding methodology
Corporate Relations at Hult Shanghai kicked off their Module B events series on January 7, 2015 with a full house for the event ‘CONCEPTING, Creating a Successful Brand’. Charismatic Dutch advertising and marketing…
Top 10 digital dos and don’ts for businesses
Consumer behaviors are changing all around us. Expectations of online experiences are constantly increasing and loyalty is harder than ever to gain and retain. Meanwhile, the new boys on the…
What will 2015 bring for digital marketing?
Digital marketing has become a central part of most companies’ promotional strategies in recent times, and the sector is only set to grow in the near future. According to an…
Hult International Business School launches new Master of International Marketing
Hult International Business School launches new Master of International Marketing Students gain an unrivalled opportunity to study in 3 global locations – San Francisco, London and Dubai (London – December…