Master’s in International Marketing

Stand out in a competitive global marketplace with Hult’s one-year MIM that equips you with the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.

Key program features

  • Full-time / One year

  • Home campuses: Boston, London

Curriculum

Learn international marketing by doing it

Understand the importance of the customer journey in today's fragmented media landscape. Learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth. Gain a solid foundation of marketing analytic skills and learn to develop key metrics for a successful strategy as you take part in real-world business challenges that are integrated into your entire program.

Key skills developed

Customer Experience

Social Media

Digital Marketing

Financial Acumen

Customer Engagement

Core modules:

Module 1

Foundations

Immerse yourself in the world of a global marketing professional. Nail the essential foundational skills, from consumer behavior to data, finance, and communication.

  • Business Challenge #1: Simulation

Module 2

Markets

Now you’ve got the basics covered, it’s time to take it up a gear. Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.

  • Business Challenge #2: Brand Audit (Real Client)

Module 3

Growth

Boost your marketing acumen with product development and sales strategies before applying everything you’ve learned in your final Business Challenge.

  • Business Challenge #3: Designing a New Product/Business

Design your own degree

On completion of your core program, you’ll tailor your degree to your individual interests and goals with electives. Choose from a wide range of elective courses or specialize in a certain discipline with pre-defined specialization modules.

  • Courses and challenges subject to change

  • Applicable for students starting the program in September 2023

Get your second degree tuition-free

Double your chances in the global job market with a Dual Degree from Hult, which sees you earn two triple-accredited degrees in as little as 18 months. Applicants are also eligible for a full tuition award on their second degree. This is available for a limited time and applies only to the Dual Degree program.

This is available for a limited time and applies only to the Dual Degree program.

Application Deadline:

February 16, 2023

Priority is given to those who apply by the applications deadline. Our enrollment team will support and guide you through the entire process.

Campus Locations

Get global experience

Choose one home campus for your core program and travel to others for electives with Global Campus Rotation. Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.

Career Development

Personal career support at every step

We work with every student individually to set a targeted strategy, equip them with the right tools, and guide them on a clear path to achieve their career ambitions. The results speak for themselves.

People from every part of the world, intense class debates, skills in all aspects of business and marketing, and my dream job—Hult offered me all this and more.

Jasmin Manzano

Filipino/American

2020

%

100

of Hult master's graduates changed country, industry, or function

%

90

of Hult master's graduates were employed after 6 months

%

49

of international Hult master's graduates at US campuses gained employment in the US

%

58

increase in pre-masters salary (Financial Times, 2021)

Fees & admissions

You can apply for a range of merit-based scholarships that reward your achievements and potential. So, whether you’re an active humanitarian, a driven entrepreneur, or an aspiring leader—there could be a scholarship for you at Hult.

How to apply

If you’re made to do, then the chances are, you’re made for Hult. We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset. Priority is given to those who apply by the applications deadline.

Entry requirements

  • Bachelor’s degree in a business-related field OR Bachelor’s degree in any subject + one year’s relevant work experience
  • Proficiency in English (TOEFL/IELTS/PTE)
  • Successful application process

Take this short questionnaire to check if you meet the entry requirements.

Application Deadline - Round 3

February 16, 2023

Priority is given to those who apply by the applications deadline. Our enrollment team will support and guide you through the entire process.

Billed cost of attendance for 2023 - 2024

BostonLondon
Program fee¹55,000 USD 44,000 GBP
Other student-related costs²3,810 USD 1,720 GBP

Estimated expenses³

BostonLondon
Housing18,000 USD 14,000 GBP
Living12,000 USD 9,000 GBP
Books & course materials⁴1,000 USD 700 GBP

Application fee: 95 USD

  • ¹ A non-refundable Confirmation Deposit counts toward the Annual Program Fee.

  • ² Includes Insurance (provider varies), and Library which includes cases, articles and other licensed materials.

  • ³ Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.

  • ⁴ Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.

For a full breakdown of our fees, terms & conditions, and scholarships, please visit the following pages:

Download Brochure

Download a brochure for an in-depth look at Hult’s master’s programs.

One-to-One Consultation

Ask Us Anything

Our international team of advisors are ready to answer your questions so if you’d like to talk to an enrollment director, please enter your details and we’ll be in touch.

Application Deadline - Round 3

February 16, 2023

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.