Now you’ve got the basics covered, it’s time to take it up a gear. Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.
Core Course
Branding
A strong brand forms the basis of a meaningful relationship between your company, your product, your employees, and your customer. But it’s no easy feat. Develop your brand management knowledge and skills—with consideration of the social forces at play—and empower yourself with the ability to develop an effective brand strategy.
Key Topics & Skills
Branding with Purpose
Developing Brand Loyalty
Social Forces & Brand Activism
Branding Strategy
Core Course
Collaboration & Communication #2
Communication and Collaboration #2 builds on your skills developed in Module 1. You'll focus on individual effectiveness in team settings as well as team interaction, conflict resolution and negotiation, and decision-making.
Key topics & skills
Organizational Influence
Team Collaboration
Leadership & Change
Core Course
Digital Marketing
Explore the full range of digital marketing platforms and activities with best practices and innovation opportunities in mind. Consider the digital customer journey, online marketing, search engine optimization, paid search, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.
Key Topics & Skills
User-Generated Content & Co-Creation
SEO, SEM, Advertising Metrics & Online Audience Measurement
New Media Channels & Audiences
Core Course
Marketing Metrics & Analytics
Marketing analytics enables you to gain a competitive edge and translate data into actionable decisions. Familiarize yourself with data sources and data types, so that you can understand statistical methodologies and draw robust conclusions from the data. Focus on customer retention, acquisition, loyalty, marketing mix optimization, and brand measurement.
Key Topics & Skills
Marketing Model Metrics—Using Data to Positioning Your Brand
Customer Lifetime Value
Brand Measurement Metrics
Business Challenge
Brand Audit & Recommendations
Conduct a digital brand audit for a large B2C company, assessing the core elements of their brand communication strategy. Utilizing marketing analytic tools as well as advertising and online metrics, assess their current investment into digital marketing. Then, present your recommendations as to where future investment should be made and with what specific brands.
Key Topics & Skills
Conducting a Digital Brand Audit
Analyzing a Company Using Digital Marketing Tools
Developing Recommendations Using Marketing Analytic Tools
Courses and challenges subject to change
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
Download a brochure for an in-depth look at Hult's master's programs.
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