The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.

In Collaboration & Communication #3, you'll be leveraging your new marketing knowledge for organizational impact. Hone your influence, leadership, and change skills in this hands-on course.

From startups to Fortune 500 corporations, new product development is critical to the sustainability and growth of every company. Understand how companies adapt their existing products—and successfully build new ones—to respond to the ever-changing preferences of customers and expand into new markets.

Develop your ability to communicate and engage effectively in professional settings. Cultivate your personal value proposition and personal brand, learn how to frame and reframe messages, persuade, and negotiate with others. And equip yourself with the tools to deliver clear, concise, and compelling presentations to any audience.

For your Capstone, you’ll be applying your skills to develop a new product introduction and business plan for launch. Address a new target market/geography while staying true to your brand strategy. Get ready to put your design thinking, brand management, and business development strategy into practice—and pitch your new product idea for your final team presentation.