Boost your marketing acumen with product development and sales strategies—and apply everything you’ve learned in your Capstone experience, launching a new product into a new market.

Courses in this module

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Core Course

Business Development

The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.

Key topics & skills

  • Channel Management & Sales Enablement

  • Mapping the Sales Process, Forecasting & Pricing

  • Managing the CRM

  • Integrating & Interacting with the Sales Function in For-Profit and Non-Profit Organizations

  • Key Processes, Practices & Techniques

Core Course

Communication & Collaboration 3: Influence & Persuasion

Leverage your new functional knowledge for organizational impact by bringing together elements from the Personal Impact and Teamwork courses. Hone your influence, leadership, and negotiation skills to learn how to effectively and ethically persuade in an organizational context.

Key topics & skills

  • Persuasion

  • Influence Without Authority

  • Managing Up & Across

  • Giving Voice to Values

  • Change Management & Leadership

Core Course

New Product Development

From startups to Fortune 500 corporations, new product development is critical to the sustainability and growth of every company. Understand how companies adapt their existing products—and successfully build new ones—to respond to the ever-changing preferences of customers and expand into new markets.

Key topics & skills

  • Market Research, Ideation & Design Thinking

  • Lean New Product Lifecycle—Explore, Experiment, Research, Pivot & Iterate

  • Building a Go-to-Market Strategy

  • Distribution Strategy

  • Executing & Marketing a New Product

Core Course

Project Management in Marketing

A key driver for competitive advantage is the successful planning and execution of projects. Equip yourself with a set of best-practices, tools, and project management frameworks to allow you to work successfully in a variety of marketing project environments.

Key topics & skills

  • Mapping a Marketing Project & Understanding Complexities

  • Structural Complexities—Responding to Challenges in the Marketing Process

  • Performance Evaluation Methods, Managing Teams & Organizational Partners

  • Managing Social Forces, Power & Politics That Impact Marketing Initiatives

  • Understanding the Value Chain When Implementing New Marketing Initiatives

Capstone Challenge

Capstone Challenge: Designing Your Business

For your Capstone, you’ll be applying your skills to develop a new product introduction and business plan for launch. Address a new target market/geography while staying true to your brand strategy. Get ready to put your design thinking, brand management, and business development strategy into practice—and pitch your new product idea for your final team presentation.

Key topics & skills

  • Futures Thinking

  • Business Planning

  • Pitching Ideas

  • New Product Development & Introductions

Courses and challenges subject to change

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    Application Deadline - Round 1

    October 20, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.