Boost your marketing acumen with product development and sales strategies—and apply everything you’ve learned in your Capstone experience, launching a new product into a new market.
Core Course
Business Development
The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.
Key topics & skills
Channel Management & Sales Enablement
Forecasting & Pricing
CRM
Integrating & Interacting with the Sales Function in For-Profit and Non-Profit Organizations
Key Processes, Practices & Techniques
Core Course
Collaboration & Communication #3: Change Management & Influence
In Collaboration & Communication #3, you'll be leveraging your new marketing knowledge for organizational impact. Hone your influence, leadership, and change skills in this hands-on course.
Key topics & skills
Influencing the Organization
Leadership
Change Management
Core Course
New Product Development
From startups to Fortune 500 corporations, new product development is critical to the sustainability and growth of every company. Understand how companies adapt their existing products—and successfully build new ones—to respond to the ever-changing preferences of customers and expand into new markets.
Key topics & skills
Understanding the Market & Identifying Opportunities for New Product Development
Ideation & Design Thinking
Go-To-Market—Creating an Implementation Strategy
Core Course
Persuasion & Storytelling
Develop your ability to communicate and engage effectively in professional settings. Cultivate your personal value proposition and personal brand, learn how to frame and reframe messages, persuade, and negotiate with others. And equip yourself with the tools to deliver clear, concise, and compelling presentations to any audience.
Key topics & skills
Persuasive Communication Techniques—Ethical Focus
Storytelling & Your Personal Brand
Communicating Effectively—in Business & Beyond
Presenting with Confidence & Clarity in Formal & Informal Settings
Capstone Challenge
Capstone Challenge: Designing Your Business
For your Capstone, you’ll be applying your skills to develop a new product introduction and business plan for launch. Address a new target market/geography while staying true to your brand strategy. Get ready to put your design thinking, brand management, and business development strategy into practice—and pitch your new product idea for your final team presentation.
Key topics & skills
Futures Thinking
Business Planning
Pitching Ideas
New Product Development & Introductions
Courses and challenges subject to change
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
Download a brochure for an in-depth look at Hult's master's programs.
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