Growth
Boost your marketing acumen with product development and sales strategies—and apply everything you’ve learned in your final Business Challenge experience, launching a new product into a new market.
Courses in this module
Core Course
Influencing Others
Influencing people is key to reaching shared understandings and goals in business. In Influencing Others, you will learn how to use influencing and persuasion tools to enable you to change people’s viewpoints and behaviours, helping you to maximise your impact in a variety of organizational contexts. Crucially, you will learn how to apply your skills to situations where you either do not have or cannot rely on formal positions of authority.
Key topics & skills
Persuasive Communication
Influence Without Authority
Managing Up and Across
Core Course
Financial Management & Decision Making
All managers contribute to, and are responsible for, certain financial functions within a company—profit planning, breakeven analysis, operating budgets, capital budgets, and variance analysis. This course prepares you to understand and contribute to financial processes and decisions while understanding key performance and valuation metrics.
Key topics & skills
Introduction to Capital Budgeting, Financial Markets & Stocks
Risk, Return & Bond Valuation
Projections & Sustainable Growth Rate
Capital Budgeting & Corporate Valuation
Performance Management Systems, KPIs & Integrated Reporting
Core Course
Project Planning & Execution
A key driver for competitive advantage is the successful planning and execution of projects. Equip yourself with a set of best-practices, tools, and project management frameworks to allow you to work successfully in a variety of project environments.
Key topics & skills
Project Definition, Planning Methodologies & Tools
Time, Cost & Resource Planning
High Performing Teams
Global & Remote Project Execution
Sustainable (Green) Projects
Core Course
Sales Management (or MIM Track Course 2)
The sales process is essential to building a relationship between company and customer, gathering important market research for product development, and operationalizing the promise of the brand. Build your sales skills and gain an understanding of the fundamental elements of the sales process in the ever-evolving digital landscape.
Track Options: Analytics | Entrepreneurship | Finance | Marketing
Key topics & skills
Business Development in B2B Markets & Supply Chain Integration
Regulations & Policies When Selling in International Markets
Building Loyal Customers Through Brand Engagement
Business Challenge
Business Challenge: Impact
Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.
Key Topics & Skills
Cross Functional Strategic Decision Making, Planning & Coordination
Analyzing Real & Simulated Business Cases
Team Leadership & Dynamics
Courses and challenges subject to change
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