Boost your marketing acumen with product development and sales strategies—and apply everything you’ve learned in your final Business Challenge experience, launching a new product into a new market.

Courses in this module

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Core Course

Influencing Others

Influencing people is key to reaching shared understandings and goals in business. In Influencing Others, you will learn how to use influencing and persuasion tools to enable you to change people’s viewpoints and behaviours, helping you to maximise your impact in a variety of organizational contexts. Crucially, you will learn how to apply your skills to situations where you either do not have or cannot rely on formal positions of authority.

Key topics & skills

  • Persuasive Communication

  • Influence Without Authority

  • Managing Up and Across

Core Course

Brand Management

A strong brand forms the basis of a meaningful relationship between your company, your product, your employees, and your customer. But it’s no easy feat. Develop your brand management knowledge and skills—with consideration of the social forces at play—and empower yourself with the ability to develop an effective brand strategy and management.

Key Topics & Skills

  • Branding With Purpose

  • Operationalizing the Brand Through Values

  • Brand Strategy & Management

  • Developing Brand Loyalty

  • Social Forces & Brand Activism

Core Course

Business Development

The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.

Key topics & skills

  • Channel Management & Sales Enablement

  • Mapping the Sales Process, Forecasting & Pricing

  • Managing the CRM

  • Integrating & Interacting with the Sales Function in For-Profit and Non-Profit Organizations

  • Key Processes, Practices & Techniques

Core Course

New Product Development

From startups to Fortune 500 corporations, new product development is critical to the sustainability and growth of every company. Understand how companies adapt their existing products—and successfully build new ones—to respond to the ever-changing preferences of customers and expand into new markets.

Key topics & skills

  • Market Research, Ideation & Design Thinking

  • Lean New Product Lifecycle—Explore, Experiment, Research, Pivot & Iterate

  • Building a Go-to-Market Strategy

  • Distribution Strategy

  • Executing & Marketing a New Product

Business Challenge

Business Challenge: Impact 

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Application Deadline - Round 5

    June 30, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.