Growth

Boost your marketing acumen with product development and sales strategies—and apply everything you’ve learned in your Capstone experience, launching a new product into a new market.

Courses in this module

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Core Course

Business Development

The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.

Key topics & skills

  • Channel Management & Sales Enablement

  • Forecasting & Pricing

  • CRM

  • Integrating & Interacting with the Sales Function in For-Profit and Non-Profit Organizations

  • Key Processes, Practices & Techniques

Core Course

Collaboration & Communication #3: Change Management & Influence

In Collaboration & Communication #3, you'll be leveraging your new marketing knowledge for organizational impact. Hone your influence, leadership, and change skills in this hands-on course.

Key topics & skills

  • Influencing the Organization

  • Leadership

  • Change Management

Core Course

New Product Development

From startups to Fortune 500 corporations, new product development is critical to the sustainability and growth of every company. Understand how companies adapt their existing products—and successfully build new ones—to respond to the ever-changing preferences of customers and expand into new markets.

Key topics & skills

  • Understanding the Market & Identifying Opportunities for New Product Development

  • Ideation & Design Thinking

  • Go-To-Market—Creating an Implementation Strategy

Core Course

Persuasion & Storytelling

Develop your ability to communicate and engage effectively in professional settings. Cultivate your personal value proposition and personal brand, learn how to frame and reframe messages, persuade, and negotiate with others. And equip yourself with the tools to deliver clear, concise, and compelling presentations to any audience.

Key topics & skills

  • Persuasive Communication Techniques—Ethical Focus

  • Storytelling & Your Personal Brand

  • Communicating Effectively—in Business & Beyond

  • Presenting with Confidence & Clarity in Formal & Informal Settings

Capstone Challenge

Capstone Challenge: Designing Your Business

For your Capstone, you’ll be applying your skills to develop a new product introduction and business plan for launch. Address a new target market/geography while staying true to your brand strategy. Get ready to put your design thinking, brand management, and business development strategy into practice—and pitch your new product idea for your final team presentation.

Key topics & skills

  • Futures Thinking

  • Business Planning

  • Pitching Ideas

  • New Product Development & Introductions

Courses and challenges subject to change

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    Application Deadline - Round 2

    December 16, 2021

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