Growth
Boost your marketing acumen with product development and sales strategies—and apply everything you’ve learned in your final Business Challenge experience, launching a new product into a new market.
Courses in this module
Core Course
Business Development
The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.
Key topics & skills
Channel Management & Sales Enablement
Mapping the Sales Process, Forecasting & Pricing
Managing the CRM
Integrating & Interacting with the Sales Function in For-Profit and Non-Profit Organizations
Key Processes, Practices & Techniques
Core Course
Communication & Collaboration 3: Influence & Persuasion
Leverage your new functional knowledge for organizational impact by bringing together elements from the Personal Impact and Teamwork courses. Hone your influence, leadership, and negotiation skills to learn how to effectively and ethically persuade in an organizational context.
Key topics & skills
Persuasion
Influence Without Authority
Managing Up & Across
Giving Voice to Values
Change Management & Leadership
Core Course
New Product Development
From startups to Fortune 500 corporations, new product development is critical to the sustainability and growth of every company. Understand how companies adapt their existing products—and successfully build new ones—to respond to the ever-changing preferences of customers and expand into new markets.
Key topics & skills
Market Research, Ideation & Design Thinking
Lean New Product Lifecycle—Explore, Experiment, Research, Pivot & Iterate
Building a Go-to-Market Strategy
Distribution Strategy
Executing & Marketing a New Product
Core Course
Project Management in Marketing
A key driver for competitive advantage is the successful planning and execution of projects. Equip yourself with a set of best-practices, tools, and project management frameworks to allow you to work successfully in a variety of marketing project environments.
Key topics & skills
Mapping a Marketing Project & Understanding Complexities
Structural Complexities—Responding to Challenges in the Marketing Process
Performance Evaluation Methods, Managing Teams & Organizational Partners
Managing Social Forces, Power & Politics That Impact Marketing Initiatives
Understanding the Value Chain When Implementing New Marketing Initiatives
Business Challenge
Business Challenge #3
Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.
Key topics & skills
Cross Functional Strategic Decision Making, Planning & Coordination
Analyzing Real & Simulated Business Cases
Team Leadership & Dynamics
Courses and challenges subject to change
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