Your Core Masters in International Marketing Program

Explore the future of marketing on a global scale, working with live clients on real-time projects in Hult’s one-year Masters in International Marketing degree. At Hult, you'll learn to combine sharp analytical skills with outside-the-box creativity to ensure products and services stand out in a global marketplace.



Get hands-on with this practical MIM

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment. Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges.

Courses and electives

Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.



Your program begins with a total immersion in Hult’s uniquely practical approach to education. This is when you’ll be introduced to the Hult DNA and the mindsets that will help every student succeed. You’ll start you first core course and learn more about your program journey, yourself, and your classmates through intensive workshops, lectures, and challenges. You’ll also be introduced to your campus support teams, professors, career coaches, and mentors who will guide you through your journey at Hult.


Core Program

Customer Journey

Explore the post-digital ecosystem, consider concepts around customer satisfaction and dissatisfaction, and the roles and impact of culture on purchasing decisions.

Collaboration & Teamwork

Become an effective team member and contribute more meaningfully to your group projects.

Marketing Strategy & Execution

Explore new concepts and uncover fresh insights while building strategic skills.

Marketing & Society

Consider the key behavioral challenges facing society and businesses today and develop specific, socially driven strategies to change deep-seated attitudes for the wider good.

Marketing Analytics & Insights

Learn to translate available data into competitively advantageous decision supports.

Sales & Business Development

Learn how to design a strategy that integrates a sales management framework, to ensure successful future account engagement.

Digital Media & Communications

Explore the concept of lean marketing, define best practices, and scope out the potential for continued disruption and change.

Brand Management

Learn how to make branding decisions, develop a strategic brand plan, and oversee successful management.

Innovation & New Product Development

Examine the issues, strategies, and approaches in bringing new goods to the global marketplace, and learn methods of identifying opportunities, idea generation, and concept development.


Capstone Experience

Capstone Experience

The capstone to your core program delves deep into the techniques and technology being used to innovate business for the future and pushes you to apply everything you have learned so far in a capstone challenge.


Electives, Seminars & Internships

Electives & city seminars

Customize your degree with a wide range of electives offered at all Hult campus locations, take specialist seminars in cities across the globe, and gain hands-on experience with an internship.


*Course titles and sequencing are subject to change.

Download a brochure for more information on our Masters in International Marketing courses and electives

Inside Hult

Inside the Masters in International Marketing at Hult

Hult’s Chief Academic Officer, Johan Roos, is here to tell you more about who we are. Have you heard of our “triple-crown” accreditation, but not sure what it means? Or would you like to know more about our plans for the future? Take a tour of our London campuses with Johan and discover Hult for yourself.

Grading & Assesement

How assessment works

Hult’s grading system is intended to encourage and acknowledge academic achievement while promoting a growth mindset. The system is based on principles of fairness and transparency, and faculty award grades based upon established criteria that you’ll find in your course syllabus. Course grades at Hult usually involve a combination of assessments such as case analysis, examinations, presentations, and other types of team and individual assessments.



Download a brochure for an in-depth look at Hult's programs.