Explore the post-digital ecosystem, consider concepts around customer satisfaction and dissatisfaction, and the roles and impact of culture on purchasing decisions.
Become an effective team member and contribute more meaningfully to your group projects.
Marketing Strategy & Execution
Explore new concepts and uncover fresh insights while building strategic skills.
Consider the key behavioral challenges facing society and businesses today and develop specific, socially driven strategies to change deep-seated attitudes for the wider good.
Marketing Analytics & Insights
Learn to translate available data into competitively advantageous decision supports.
Sales & Business Development
Learn how to design a strategy that integrates a sales management framework, to ensure successful future account engagement.
Digital Media & Communications
Explore the concept of lean marketing, define best practices, and scope out the potential for continued disruption and change.
Learn how to make branding decisions, develop a strategic brand plan, and oversee successful management.
Innovation & New Product Development
Examine the issues, strategies, and approaches in bringing new goods to the global marketplace, and learn methods of identifying opportunities, idea generation, and concept development.