Masters in International Marketing

Hult’s one-year Masters in International Marketing degree equips you with the strategic and executional marketing skills needed to stand out in a global marketplace.

Introduction

Masters in International Marketing at Hult

Explore the future of marketing on a global scale, working with live clients on real-time projects in Hult’s one-year Masters in International Marketing degree. At Hult, you'll learn to combine sharp analytical skills with outside-the-box creativity to ensure products and services stand out in a global marketplace. With business at its core, your degree has been designed so that you learn to work in cross-cultural teams, develop your unique leadership skills, and understand how you can shape the future.

Program overview

For:

Graduates with a minimum of one year’s work experience OR a bachelors in a business-related subject

Home campus options:

Boston, London

Rotation campus options:

Boston, San Francisco, London, Dubai, Shanghai, New York

Length of program:
11 months

Potential careers:
– Marketing Analyst
– Associate Product Manager
– Digital Marketing Analyst
– Content Manager
– Brand Manager
– Market Research Assistant
– Social Media Manager
– Product Research Analyst
– Account Executive

Plan your next career move with our Career Mapper, a new first-of-its-kind career exploration tool, that analyzes millions of job postings worldwide to tell you what your target role involves, the salary you can expect, and the skills you need to get it.

$61.8K

Average Hult masters graduate starting salary.*

520+

companies hiring Hult 2018 graduates across 60+ countries.*

58%

of Hult graduates changed country.*

89%

of Hult masters grads were employed within three months of graduation.*

*Based on Class of 2018.

Read the Hult 2019 Masters Global Careers Report

Curriculum

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment. Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges.

Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.

International Marketing Business Students | Hult

“The program provides the most inspiring, challenging, interactive, and diverse environment for learning and growing. I've built lifelong relationships and pushed creative boundaries.”

Grace Mak, Canadian/Chinese, Masters in International Marketing, Class of 2018

Methodology

At Hult, you'll go beyond business to learn about the world, the future, and yourself through a practical approach that is embedded into the student experience and the curriculum.

Immersed in diversity
Join classmates of more than 145 nationalities, speaking more than 120 languages as you learn about the world and how to work across cultures.
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Learn by doing
Put theory into practice and gain firsthand experience throughout your degree by working in diverse teams to solve real-world problems.
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Lead with confidence
Develop deep self-awareness through self-assessments and skills diagnostics, and continually improve through practice, coaching, and peer feedback.
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Shape the future
Learn to thrive in a time of constant change, understand the technologies driving it and how you can harness their power to shape the future.
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Courses and electives

Learn about the fundamentals of global marketing, gain core marketing knowledge and develop leadership skills. Choose from a wide range of exciting electives in the summer, which you can take at your home campus or at a rotation campus for further international experience.

Immersion

Your program begins with a total immersion in Hult’s uniquely practical approach to education. Get to know your subject area, yourself, and your classmates, through intensive workshops, lectures, and challenges. Leadership I is also included in Immersion. You’ll focus on developing a “growth mindset” and what we describe as the “Hult DNA”. It’s a firm foundation from which to build your personal development plan and understand your strengths and needs.

SEPTEMBER

Core Program

Leadership I

Develop a “growth mindset”, and what we call the “Hult DNA”, through dynamic simulations and activities, as you learn to understand, apply, and diagnose indemand competencies in a repeatable development process.

Marketing Strategy & Execution

Achieve a competitive advantage for your company’s products and services with a thorough understanding of marketplace dynamics, both customer and competitor. Explore new concepts and uncover fresh insights while building strategic skills.

Marketing & Society

Social marketing is an increasingly critical tool for 21st century managers. Consider the key behavioral challenges facing society and businesses today and develop specific, socially driven strategies to change deep-seated attitudes for the wider good.

Marketing Analytics & Insights

Learn to translate available data into competitively advantageous decision supports. Develop a basic familiarity with applicable data sources and types, to address three core dimensions of marketing: customer acquisition, retention, and marketing mix optimization.

Sales & Business Development

Business development has become increasingly sophisticated; marketers must implement nuanced channel strategies to enable high performance development. Learn how to design a strategy that integrates a sales management framework, to ensure successful future account engagement.

Digital Media & Communications

Examine the full range of modern digital marketing platforms as revolutionized by the Internet. Explore the concept of lean marketing, define best practices, and scope out the potential for continued disruption and change.

Brand Management

Creating (and maintaining) strong brands that deliver on promises and values is critical for business success. Learn how to make branding decisions, develop a strategic brand plan, and oversee successful management.

Innovation & New Product Development

Innovation is vital to business—but has its risks. Examine the issues, strategies, and approaches in bringing new goods to the global marketplace, and learn methods of identifying opportunities, idea generation, and concept development.

Customer Journey

Customer journey is one of the most important aspects of marketing in today’s competitive world. Explore the post-digital ecosystem, consider concepts around customer satisfaction and dissatisfaction, and the roles and impact of culture on purchasing decisions.

SEPTEMBER - APRIL

Capstone Experience

The capstone to your core program delves deep into the techniques and technology being used to innovate business for the future and pushes you to apply everything you have learned so far in your capstone challenge.

APRIL

Electives

Customize your degree with a wide range of electives offered at Hult campus locations across the globe

MAY - JULY

*Course titles and sequencing are subject to change.

Download a brochure for more information on our Masters in International Marketing courses and electives

Dual Degree

Further specialize your expertise when you earn a one-year Masters in International Marketing and a second masters degree in as little as 18 months of accelerated study. Graduate with two masters degrees and stand out even further in today’s highly competitive global marketplace.

For your second masters degree choose from any of the following at our U.S. campuses:

Masters in Finance (Offered in Boston)
Masters in Business Analytics (Offered in San Francisco)
Masters in Disruptive Innovation (Offered in San Francisco)

Locations

Global campus locations

Study at multiple campuses in one year and gain a truly global perspective. Start your program in Boston or London then take your electives at any of Hult's six global campuses. You’ll study alongside students from over 145 nationalities and graduate with a global network in place.

Boston

London Graduate

Fees

Fees and financial support

We recognize that your masters degree is an important investment and will work closely with you during the application process to find the best options to fund your program. With an intensive one-year program, you’ll start reaping the benefits of your degree quickly, resulting in an early return on your investment.

Billed Cost of Attendance for 2020 - 2021

Program Fee*

London GBP

£34,000

Boston USD

$47,500

Insurance Coverage**

London GBP

£980

Boston USD

$2,650

Library Materials***

London GBP

£420

Boston USD

$525

Estimated Expenses****

Housing

London GBP

£13,000

Boston USD

$17,000

Living

London GBP

£8,000

Boston USD

$11,000

Books and Course Materials*****

London USD

£700

Boston USD

$1,000

Dual Degree Program Fees

Program Fee

Boston USD

$27,000

San Francisco USD

$27,000

Insurance Coverage**

Boston USD

$1,775

San Francisco USD

$1,775

Library Materials***

Boston USD

$525

San Francisco USD

$525

Application fee: $150 USD

* A non-refundable Confirmation Deposit counts toward the Annual Program Fee.

** Insurance provider varies by campus location.

*** Library includes cases, articles and other licensed materials.

**** Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.

***** Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.

Hult International Business School reserves the right to make changes in the courses offered, requirements for graduation, locations, tuition, fees, and accommodation at any time without notice. The most recent Terms & Conditions are available in the "How to apply" section of hult.edu.

Full terms and conditions can be found here.

Scholarships

You can apply for a range of merit-based scholarships that reward your achievements and potential. So whether you’re an academic high achiever, an aspiring entrepreneur, or have a demonstrated aptitude to lead—there could be a scholarship for you at Hult.

Social Impact Scholarship

The Social Impact Scholarship is for applicants who have had, and will have, a positive impact in making the world a better place. Successful candidates will either be from a developing country with plans to use their degree to improve the lives of their fellow citizens, or have worked in organizations serving underprivileged populations. Hult is seeking candidates who can represent the world’s underprivileged and who have high potential for positive impact.

Application requirements

For relevant position(s) held please detail:

Name of organization
Title of position held
Dates position held
Overview of role and responsibilities
Brief essay detailing the impact you had (max 300 words)