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Masters in International Marketing

Hult’s one-year Masters in International Marketing degree equips you with the strategic and executional marketing skills needed to stand out in a global marketplace.

Masters in International Marketing

Introduction

Masters in International Marketing at Hult

Explore the future of marketing on a global scale, working with live clients on real-time projects in Hult’s one-year Masters in International Marketing degree. At Hult, you'll learn to combine sharp analytical skills with outside-the-box creativity to ensure products and services stand out in a global marketplace. With business at its core, your degree has been designed so that you learn to work in cross-cultural teams, develop your unique leadership skills, and understand how you can shape the future.

Program overview

For:

  • Graduates with a minimum of one year’s work experience OR a bachelors in a business-related subject

Home campus options:

  • Boston, London

Rotation campus options:

  • Boston, San Francisco, London, Dubai, Shanghai, New York

Length of program:
11 months

Potential careers:
– Marketing Analyst
– Associate Product Manager
– Digital Marketing Analyst
– Content Manager
– Brand Manager
– Market Research Assistant
– Social Media Manager
– Product Research Analyst
– Account Executive

Plan your next career move with our Career Mapper, a new first-of-its-kind career exploration tool, that analyzes millions of job postings worldwide to tell you what your target role involves, the salary you can expect, and the skills you need to get it.

$61.8K
Average Hult masters graduate starting salary.*
520+
companies hiring Hult 2018 graduates across 60+ countries.*
58%
of Hult graduates changed country.*
89%
of Hult masters grads were employed within three months of graduation.*

Curriculum

Curriculum

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment. Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges.

Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.

International Marketing Business Students | Hult

“The program provides the most inspiring, challenging, interactive, and diverse environment for learning and growing. I've built lifelong relationships and pushed creative boundaries.”

Grace Mak, Canadian/Chinese, Masters in International Marketing, Class of 2018

Methodology

At Hult, you'll go beyond business to learn about the world, the future, and yourself through a practical approach that is embedded into the student experience and the curriculum.

Immersed in diversity
Join classmates of more than 145 nationalities, speaking more than 120 languages as you learn about the world and how to work across cultures.
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Learn by doing
Put theory into practice and gain firsthand experience throughout your degree by working in diverse teams to solve real-world problems.
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Lead with confidence
Develop deep self-awareness through self-assessments and skills diagnostics, and continually improve through practice, coaching, and peer feedback.
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Shape the future
Learn to thrive in a time of constant change, understand the technologies driving it and how you can harness their power to shape the future.
Learn more

Courses and electives

Learn about the fundamentals of global marketing, gain core marketing knowledge and develop leadership skills. Choose from a wide range of exciting electives in the summer, which you can take at your home campus or at a rotation campus for further international experience.

Immersion

Immersion

Your program begins with a total immersion in Hult’s uniquely practical approach to education. Get to know your subject area, yourself, and your classmates, through intensive workshops, lectures, and challenges. Leadership I is also included in Immersion. You’ll focus on developing a “growth mindset” and what we describe as the “Hult DNA”. It’s a firm foundation from which to build your personal development plan and understand your strengths and needs.

SEPTEMBER

Core Program

Leadership I

Develop a “growth mindset”, and what we call the “Hult DNA”, through dynamic simulations and activities, as you learn to understand, apply, and diagnose indemand competencies in a repeatable development process.

Marketing Strategy & Execution

Achieve a competitive advantage for your company’s products and services with a thorough understanding of marketplace dynamics, both customer and competitor. Explore new concepts and uncover fresh insights while building strategic skills.

Marketing & Society

Social marketing is an increasingly critical tool for 21st century managers. Consider the key behavioral challenges facing society and businesses today and develop specific, socially driven strategies to change deep-seated attitudes for the wider good.

Marketing Analytics & Insights

Learn to translate available data into competitively advantageous decision supports. Develop a basic familiarity with applicable data sources and types, to address three core dimensions of marketing: customer acquisition, retention, and marketing mix optimization.

Sales & Business Development

Business development has become increasingly sophisticated; marketers must implement nuanced channel strategies to enable high performance development. Learn how to design a strategy that integrates a sales management framework, to ensure successful future account engagement.

Digital Media & Communications

Examine the full range of modern digital marketing platforms as revolutionized by the Internet. Explore the concept of lean marketing, define best practices, and scope out the potential for continued disruption and change.

Brand Management

Creating (and maintaining) strong brands that deliver on promises and values is critical for business success. Learn how to make branding decisions, develop a strategic brand plan, and oversee successful management.

Innovation & New Product Development

Innovation is vital to business—but has its risks. Examine the issues, strategies, and approaches in bringing new goods to the global marketplace, and learn methods of identifying opportunities, idea generation, and concept development.

Customer Journey

Customer journey is one of the most important aspects of marketing in today’s competitive world. Explore the post-digital ecosystem, consider concepts around customer satisfaction and dissatisfaction, and the roles and impact of culture on purchasing decisions.

SEPTEMBER - APRIL

Capstone Experience

Capstone Experience

The capstone to your core program delves deep into the techniques and technology being used to innovate business for the future and pushes you to apply everything you have learned so far in your capstone challenge.

APRIL

Electives

Electives

Customize your degree with a wide range of electives offered at Hult campus locations across the globe

MAY - JULY

*Course titles and sequencing are subject to change.

Download a brochure for more information on our Masters in International Marketing courses and electives

Dual Degree

Further specialize your expertise when you earn a one-year Masters in International Marketing and a second masters degree in as little as 18 months of accelerated study. Graduate with two masters degrees and stand out even further in today’s highly competitive global marketplace.

For your second masters degree choose from any of the following at our U.S. campuses:

Business School | Hult shape 1

Locations

Global campus locations

Study at multiple campuses in one year and gain a truly global perspective. Start your program in Boston or London then take your electives at any of Hult's six global campuses. You’ll study alongside students from over 145 nationalities and graduate with a global network in place.

Fees

Fees and financial support

We recognize that your masters degree is an important investment and will work closely with you during the application process to find the best options to fund your program. With an intensive one-year program, you’ll start reaping the benefits of your degree quickly, resulting in an early return on your investment.

Billed Cost of Attendance for 2020 - 2021

Program Fee*

London GBP

£34,000

Boston USD

$47,500

Insurance Coverage**

London GBP

£980

Boston USD

$2,650

Library Materials***

London GBP

£420

Boston USD

$525

Estimated Expenses****

Housing

London GBP

£13,000

Boston USD

$17,000

Living

London GBP

£8,000

Boston USD

$11,000

Books and Course Materials*****

London USD

£700

Boston USD

$1,000

Dual Degree Program Fees

Program Fee

Boston USD

$27,000

San Francisco USD

$27,000

Insurance Coverage**

Boston USD

$1,775

San Francisco USD

$1,775

Library Materials***

Boston USD

$525

San Francisco USD

$525

Application fee: $150 USD

* A non-refundable Confirmation Deposit counts toward the Annual Program Fee.

** Insurance provider varies by campus location.

*** Library includes cases, articles and other licensed materials.

**** Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.

***** Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.

Hult International Business School reserves the right to make changes in the courses offered, requirements for graduation, locations, tuition, fees, and accommodation at any time without notice. The most recent Terms & Conditions are available in the "How to apply" section of hult.edu.

Full terms and conditions can be found here.

Scholarships

You can apply for a range of merit-based scholarships that reward your achievements and potential. So whether you’re an academic high achiever, an aspiring entrepreneur, or have a demonstrated aptitude to lead—there could be a scholarship for you at Hult.

Social Impact Scholarship

The Social Impact Scholarship is for applicants who have had, and will have, a positive impact in making the world a better place. Successful candidates will either be from a developing country with plans to use their degree to improve the lives of their fellow citizens, or have worked in organizations serving underprivileged populations. Hult is seeking candidates who can represent the world’s underprivileged and who have high potential for positive impact.

Application requirements

For relevant position(s) held please detail:

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing the impact you had (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Global Professional Scholarship

The Global Professional Scholarship is awarded to aspiring business leaders who have worked full-time for a minimum of one year in a large global corporation. For this scholarship, Hult is seeking applicants who have experience in an international company and understand the global business environment.

Application requirements

For relevant position(s) held please detail:

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing what it taught you about the challenges of international business (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Entrepreneurial Impact Scholarship

The Entrepreneurial Impact Scholarship is for professionals who have had an internship or volunteer experience and have demonstrated involvement, leadership, or had a role in the outcome of an entrepreneurial project. For this scholarship, Hult is seeking candidates who think and act with an entrepreneurial spirit and have a strong sense of how to put a project or idea into action.

Application requirements

For relevant position(s) held please detail:

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing the impact you had (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Future Leader Scholarship

The Future Leader Scholarship is for students who have demonstrated enthusiasm and a natural aptitude to lead. This may be in a work context through inspiring and managing a high performing team, or by holding significant leadership roles in a social, charitable or entrepreneurial context. For this scholarship, Hult is seeking candidates who can lead successfully through exciting and motivating others.

Application requirements

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing the impact you had (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Women in Business Scholarship

The Women in Business Scholarship is for female applicants who have work or internship experience or have led a team in an international environment. For this scholarship, Hult is seeking female leaders who have experience in a global company and understand today’s international business environment.

Application requirements

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing from your experience, why you think it is important to have women in leadership positions (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Academic Excellence Scholarship

The Academic Excellence Scholarship is for candidates who have excelled in their studies, earning an outstanding GPA.

Application requirements

  • Documents demonstrating your academic achievement
  • Degree certificates including course name and university
  • Brief essay detailing what academic achievement you are most proud of and why (max 300 words)
  • GMAT score report (if applicable)

You can apply for scholarships as part of your online application to Hult.

Contact us for more information on the needs-based financial aid available

Apply

Apply to Hult’s Masters in International Marketing

We assess candidates individually based on the strength of their whole profile. Your drive and your mindset are important indicators of your success here, and we value them as much as your proven achievements.

Entry Requirements

  • Minimum of one year’s work experience OR bachelors degree in a business-related discipline
  • Proof of proficiency in English if applicable (i.e. TOEFL/IELTS)

Apply online now, and one of our Enrollment Advisors will get in touch to support you through the process.

How to apply

01 Activate your profile

  • Go to the application page
  • Enter your personal details, recent employment history, and education history
  • Pay the $150 USD application fee to activate your profile, and your personal Enrollment Advisor will be in touch

02 Application consultation

  • A member of the Enrollment Team will call you to discuss your suitability for the program and guide you through the next steps

03 Complete your application

Submit the following documents in Hult's online application. A conditional acceptance may still be given prior to submission of test scores.

  • Current resume/CV
  • Personal statement as a 400-500 word essay
  • One academic or professional reference
  • A copy of your bachelors degree or equivalent
  • Transcripts (in English) from all universities attended
  • Admissions test scores, if required. i.e. GMAT, GRE, or the Hult Business Assessment Test (your Enrollment Advisor will let you know if you are required to submit this)
  • Evidence of English proficiency, i.e. TOEFL/ IELTS, if required (your Enrollment Advisor will let you know if you are required to submit this)
  • Scholarship and financial aid application

04 Personal assessment interview

  • We will assess your profile, goals, and overall fit for the program in an in-person or phone interview
  • We will also review your English proficiency during the interview

05 Admissions decision

  • You will receive an admissions decision within two weeks, including decisions on any financial assistance applications
  • If you have yet to submit required documents, you may receive a conditional acceptance

06 Submit outstanding documents

  • If you have yet to submit required documents, you may receive a conditional acceptance
  • If you receive a conditional acceptance, you will need to submit any outstanding required documentation— such as your test scores or college transcripts—before you start your program

Apply for this program

Apply now

Application deadlines

We accept applications on a rolling basis with priority being given to those who apply by our official application deadlines.

Early decision

Apply by

September 5, 2019

Round 1

Apply by

October 31, 2019

Round 2

Apply by

December 19, 2019

Round 3

Apply by

February 13, 2020

Round 4

Apply by

April 2, 2020

Round 5

Apply by

May 28, 2020

Round 6

Apply by

July 23, 2020

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