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Masters in International Marketing

Hult’s one-year Masters in International Marketing degree equips you with the strategic and executional marketing skills needed to stand out in a global marketplace.

Masters in International Marketing

Introduction

Masters in International Marketing at Hult

Explore the future of marketing on a global scale, working with live clients on real-time projects in Hult’s one-year Masters in International Marketing degree. At Hult, you'll learn to combine sharp analytical skills with outside-the-box creativity to ensure products and services stand out in a global marketplace. With business at its core, your degree has been designed so that you learn to work in cross-cultural teams, develop your unique leadership skills, and understand how you can shape the future.

Program overview

**For:
**Graduates with a minimum of one year’s work experience OR a bachelors in a business-related subject

**Home campus options:
**Boston, London

**Rotation campus options:
**Boston, San Francisco, London, Dubai, Shanghai, New York

**Length of program:
**11 months

**Potential careers:
**– Marketing Analyst
– Associate Product Manager
– Digital Marketing Analyst
– Content Manager
– Brand Manager
– Market Research Assistant
– Social Media Manager
– Product Research Analyst
– Account Executive

Plan your next career move with our Career Mapper, a new first-of-its-kind career exploration tool, that analyzes millions of job postings worldwide to tell you what your target role involves, the salary you can expect, and the skills you need to get it.

$61.8K
Average Hult masters graduate starting salary.*
520+
companies hiring Hult 2018 graduates across 60+ countries.*
58%
of Hult graduates changed country.*
89%
of Hult masters grads were employed within three months of graduation.*

Curriculum

Curriculum

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment. Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges.

Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.

International Marketing Business Students | Hult

“At Hult, learning is done on a global level with global impact. Here, we embrace differences between nationalities and apply them to the curriculum.”

Karolina Vasconcellos, Portuguese, Masters in International Marketing, Class of 2018, Boston campus

Methodology

At Hult, you'll go beyond business to learn about the world, the future, and yourself through a practical approach that is embedded into the student experience and the curriculum.

Immersed in diversity
Join classmates of more than 160 nationalities, speaking more than 100 languages as you learn about the world and how to work across cultures.
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Learn by doing
Put theory into practice and gain firsthand experience throughout your degree by working in diverse teams to solve real-world problems.
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Lead with confidence
Develop deep self-awareness through self-assessments and skills diagnostics, and continually improve through practice, coaching, and peer feedback.
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Shape the future
Learn to thrive in a time of constant change, understand the technologies driving it and how you can harness their power to shape the future.
Learn more

Courses and electives

Learn about the fundamentals of global marketing, gain core marketing knowledge and develop leadership skills. Choose from a wide range of exciting electives in the summer, which you can take at your home campus or at a rotation campus for further international experience.

Fall

Immersion

Immersion is a combination of learning academic fundamentals, leadership development, building new relationships, and forging a sense of community, all while orienting yourself with the city and campus.

Understanding the Customer

The focus on the customer is one of the most important aspects of marketing in today’s exceptionally competitive world, because understanding the prospective customer drives almost all areas of marketing. You will explore the ways in which customers make decisions, how they find and evaluate potential purchases, and then how they purchase and use the products and services they choose. You’ll consider concepts around customer satisfaction and dissatisfaction and the various ways that customers learn, perceive, and live their lives as they relate to companies developing better marketing plans and programs. You will also study the roles and impact of culture, social groups, and lifestyles on a customer’s purchasing decisions.

Digital Marketing

Marketing communications have been revolutionized by the creation of the World Wide Web. You will examine the full range of digital marketing platforms and activities, defining best practices, exploring channels that are appropriate for products and services, and examining the potential for continued disruption and change. You will cover many topics, including the history of the web and web marketing, the digital customer journey, online marketing, SEO, and linkages between the online and offline worlds. You’ll also explore how to create marketing products and experiences and the concept of lean marketing, as well as how the growth of technology will lead to new opportunities and challenges.

Strategic Brand Management

A brand is a uniquely identified promise of value, which can develop into a relationship that consistently and competitively satisfies the desires of the stakeholders. A strong brand simplifies the consumer decision-making process both cognitively and practically. Organizations of all kinds have come to realize that one of their most valuable assets is their brand or portfolio of brands. Creating strong brands that deliver on promises and values, as well as maintaining and enhancing the strength of those brands over time, is critical for business success. Still, branding presents significant challenges for brand managers and other marketing professionals. The primary goal is for you to develop branding and brand management knowledge and skills. You will learn how to make branding decisions, develop a strategic brand plan, and oversee successful management of brands.

Social Marketing

In social marketing, the goal is to transition deep-seated attitudes into behaviors that benefit the individual and society. You will be encouraged to consider some of the key behavioral challenges facing society and businesses today and to develop specific, targeted, socially driven market strategies to change them. From energy use to potable water to the development of healthcare initiatives, in both developed and emerging markets, social marketing is becoming an increasingly critical tool for managers in the 21st century.

Marketing Analytics

Explore the modern practice of marketing analytics, which is the process of translating available data into decision-guiding, competitively advantageous decision supports. This entails developing basic familiarity with applicable data sources and data types, thus acquiring an understanding of how statistical methodologies are used to draw robust and generalizable inferences from the available data. You will become acquainted with the general marketing strategy logic that governs the process of translating statistical/ data analytic outcomes into specific marketing tactics. Focus-wise, you will address three core dimensions of marketing: new customer acquisition, current customer retention/customer loyalty, and marketing mix optimization.

SEPT - DEC

Winter

Future Mindset

In the next ten years the rise of new exponential technologies will change economics and daily life around the world. Making sense of the possibilities requires a future mindset that can understand and act in rapidly shifting digital contexts, organizations, and technologies. Hult students will build competencies in the mindsets and approaches of the new digital economy, exploring the contexts in which digitally forward organizations define new opportunities—and how they turn these opportunities into learning and growth.

Sales & Business Development

The business development and sales functions are critically important to any company. The best products and services, supported by highly technical systems and processes, and managed by experienced professionals, will ultimately fail if the company doesn’t have a competitive function for generating leads, managing markets, and converting prospects into revenues. As a result of the explosion of channels and outlets today, business development has become very complex and sophisticated. Marketing professionals must design and implement nuanced channel strategies to enable high performance business development. You will look at how to design a strategy that integrates a sales management framework, which enables sales planning and the development of processes to ensure successful account engagement.

Global Marketing Strategy

From a strategic perspective, marketing is comprehensive and includes not only the understanding of marketing terminology but also a method of applying it in a competitive environment. Marketing is dynamic and requires constant awareness of the marketplace, including both the point of view of the customer and the competition faced. The objective of marketing strategies is to achieve a competitive advantage for your company and its products and services. You will focus on the dynamics of the marketplace and competition, and will explore new concepts and fresh insights while developing new skills. Marketing strategies are the result of experience, education, and creative thinking.

Products & Innovation

Business professionals need to understand the vital role that innovation of products and services plays in the success of all companies. There are significant risks associated with product and service innovation, and expertise in marketing and design are critical skills for marketing managers. You will examine the issues, strategies, and approaches associated with developing, introducing, and managing new goods and services in the global marketplace. You will also learn methods of identifying business opportunities, idea generation, concept development, market testing, and introducing innovations to the marketplace.

Leadership Development

Build on the skills and models introduced during immersion and specifically focus on growth mindset, interpersonal influence, and team collaboration. Through interactive and collaborative learning, you’ll build skills in communication, relationship building, persuasion, negotiation, and conflict resolution. The workshops are a companion to Hult’s peer feedback process and can provide input on your development priorities.

JAN - MAR

Spring

Future Challenge

Your core challenge in the spring is the capstone to your core courses and demands the utmost creativity. Building upon themes established throughout the program, the Future Challenge calls upon students to harness disruptive technology to create a compelling new business opportunity, either for your own startup or for an existing company. You’ll prepare for the Future Challenge by learning about the disruptive technologies themselves (e.g. blockchain, gene editing, artificial intelligence). You and your team are then given three weeks to develop innovative business ideas utilizing a disruptive technology. Winning teams will present their ideas to external judges who include senior executives, entrepreneurs, and venture capitalists.

APR

Summer

Electives

Choose from a broad range of topics, or specialize in a particular subject area: marketing, finance, entrepreneurship, business analytics, or disruptive technology. You can take electives at up to two of any of our global campus locations in Boston, San Francisco, London, Dubai, Shanghai, and New York.

Global Campus Rotation

Study at up to two campuses and gain on-the-ground international business experience.

MAY - JUL

*Course titles and sequencing are subject to change.

Download a brochure for more information on our Masters in International Marketing courses and electives

Dual Degree

Further specialize your expertise when you earn a one-year Masters in International Marketing and a second masters degree in as little as 18 months of accelerated study. Graduate with two masters degrees and stand out even further in today’s highly competitive global marketplace.

For your second masters degree choose from any of the following at our U.S. campuses:

Business School | Hult shape 1

Locations

Global campus locations

Study at up to three campuses in one year and gain a truly global perspective. Start your program in Boston or London then take your electives in up to two more of any of Hult's global campuses. You’ll study alongside students from over 160 nationalities and graduate with a global network in place.

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Fees

Fees and financial support

We recognize that your masters degree is an important investment and will work closely with you during the application process to find the best options to fund your program. With an intensive one-year program, you’ll start reaping the benefits of your degree quickly, resulting in an early return on your investment.

Billed Cost of Attendance for 2019 - 2020

Program Fee*

London GBP

£33,000

Boston USD

$46,000

Insurance Coverage**

London GBP

£980

Boston USD

$2,500

Library Materials***

London GBP

£400

Boston USD

$500

Estimated Expenses****

Housing

London GBP

£13,000

Boston USD

$14,000

Living

London GBP

£8,000

Boston USD

$11,000

Books and Course Materials*****

London USD

£700

Boston USD

$1,000

Dual Degree Program Fees

Program Fee

Boston USD

$27,000

San Francisco USD

$27,000

Insurance Coverage**

Boston USD

$1,500

San Francisco USD

$1,500

Library Materials***

Boston USD

$500

San Francisco USD

$500

Application fee: $150 USD

* A non-refundable Confirmation Deposit counts toward the Annual Program Fee.

** Insurance provider varies by campus location.

*** Library includes Harvard cases, articles and other licensed materials.

**** Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.

***** Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.

Hult International Business School reserves the right to make changes in the courses offered, requirements for graduation, locations, tuition, fees, and accommodation at any time without notice. The most recent Terms & Conditions are available in the "How to apply" section of hult.edu.

Full terms and conditions can be found here.

Scholarships

You can apply for a range of merit-based scholarships that reward your achievements and potential. So whether you’re an academic high achiever, an aspiring entrepreneur, or have a demonstrated aptitude to lead—there could be a scholarship for you at Hult.

Social Impact Scholarship

The Social Impact Scholarship is for applicants who have had, and will have, a positive impact in making the world a better place. Successful candidates will either be from a developing country with plans to use their degree to improve the lives of their fellow citizens, or have worked in organizations serving underprivileged populations. Hult is seeking candidates who can represent the world’s underprivileged and who have high potential for positive impact.

Application requirements

For relevant position(s) held please detail:

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing the impact you had (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Global Professional Scholarship

The Global Professional Scholarship is awarded to aspiring business leaders who have worked full-time for a minimum of one year in a large global corporation. For this scholarship, Hult is seeking applicants who have experience in an international company and understand the global business environment.

Application requirements

For relevant position(s) held please detail:

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing what it taught you about the challenges of international business (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Entrepreneurial Impact Scholarship

The Entrepreneurial Impact Scholarship is for professionals who have had an internship or volunteer experience and have demonstrated involvement, leadership, or had a role in the outcome of an entrepreneurial project. For this scholarship, Hult is seeking candidates who think and act with an entrepreneurial spirit and have a strong sense of how to put a project or idea into action.

Application requirements

For relevant position(s) held please detail:

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing the impact you had (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Future Leader Scholarship

The Future Leader Scholarship is for students who have demonstrated enthusiasm and a natural aptitude to lead. This may be in a work context through inspiring and managing a high performing team, or by holding significant leadership roles in a social, charitable or entrepreneurial context. For this scholarship, Hult is seeking candidates who can lead successfully through exciting and motivating others.

Application requirements

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing the impact you had (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Women in Business Scholarship

The Women in Business Scholarship is for female applicants who have work or internship experience or have led a team in an international environment. For this scholarship, Hult is seeking female leaders who have experience in a global company and understand today’s international business environment.

Application requirements

  • Name of organization
  • Title of position held
  • Dates position held
  • Overview of role and responsibilities
  • Brief essay detailing from your experience, why you think it is important to have women in leadership positions (max 300 words)

You can apply for scholarships as part of your online application to Hult.

Academic Excellence Scholarship

The Academic Excellence Scholarship is for candidates who have excelled in their studies, earning an outstanding GPA.

Application requirements

  • Documents demonstrating your academic achievement
  • Degree certificates including course name and university
  • Brief essay detailing what academic achievement you are most proud of and why (max 300 words)
  • GMAT score report (if applicable)

You can apply for scholarships as part of your online application to Hult.

Contact us for more information on the needs-based financial aid available

Apply

Apply to Hult’s Masters in International Marketing

We assess candidates individually based on the strength of their whole profile. Your drive and your mindset are important indicators of your success here, and we value them as much as your proven achievements.

Entry Requirements

  • Minimum of one year’s work experience OR bachelors degree in a business-related discipline
  • Proof of proficiency in English if applicable (i.e. TOEFL/IELTS)

Apply online now, and one of our Enrollment Advisors will get in touch to support you through the process.

How to apply

01 Activate your profile

  • Go to the application page
  • Enter your personal details, recent employment history, and education history
  • Pay the $150 USD application fee to activate your profile, and your personal Enrollment Advisor will be in touch

02 Application consultation

  • A member of the Enrollment Team will call you to discuss your suitability for the program and guide you through the next steps

03 Complete your application

Submit the following documents in Hult's online application. A conditional acceptance may still be given prior to submission of test scores.

  • Current resume/CV
  • Personal statement as a 400-500 word essay
  • One academic or professional reference
  • A copy of your bachelors degree or equivalent
  • Transcripts (in English) from all universities attended
  • Admissions test scores, if required. i.e. GMAT, GRE, or the Hult Business Assessment Test (your Enrollment Advisor will let you know if you are required to submit this)
  • Evidence of English proficiency, i.e. TOEFL/ IELTS, if required (your Enrollment Advisor will let you know if you are required to submit this)
  • Scholarship and financial aid application

04 Personal assessment interview

  • We will assess your profile, goals, and overall fit for the program in an in-person or phone interview
  • We will also review your English proficiency during the interview

05 Admissions decision

  • You will receive an admissions decision within two weeks, including decisions on any financial assistance applications
  • If you have yet to submit required documents, you may receive a conditional acceptance

06 Submit outstanding documents

  • If you have yet to submit required documents, you may receive a conditional acceptance
  • If you receive a conditional acceptance, you will need to submit any outstanding required documentation— such as your test scores or college transcripts—before you start your program

Apply for this program

Apply now

Application deadlines

We accept applications on a rolling basis with priority being given to those who apply by our official application deadlines.

Early decision

Apply by

September 4, 2018

Round 1

Apply by

October 24, 2018

Round 2

Apply by

December 18, 2018

Round 3

Apply by

February 12, 2019

Round 4

Apply by

March 26, 2019

Round 5

Apply by

May 14, 2019

Round 6

Apply by

June 25, 2019

Round 7

Apply by

July 23, 2019

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