Global One-Year MBA

Marketing Specialization Track

Build the strategic, creative, and commercial skills to lead marketing in a changing world.

AI Built into Your Degree

Complete the AI Lab and earn a Hult Certificate in Applied AI

Study in

Boston or London

Duration

One year | As part of the Global One-Year MBA

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Turn customer insight into growth

In the Marketing Track, you’ll explore how businesses create value, build relationships, and compete for attention. You’ll develop your understanding of customer analysis, marketing strategy, product development, sales strategy, brand building, and digital execution as part of a broader MBA built around leadership, strategy, and real business challenges.

You’ll build the confidence to move from insight to action—making decisions about audiences, propositions, products, channels, and performance. It’s a practical foundation for experienced professionals ready to accelerate their careers, influence wider business decisions, and progress toward senior leadership or C-suite roles.

Course examples

Marketing Strategy

Luxury Marketing

Data-Driven Insights & AI

Customer Acquisition Through Digital Marketing

Sales Management

The Marketing Track could be a strong fit if you:

Have around 10 years of professional experience and want to move into broader marketing, brand, product, or commercial responsibility

Are ready to connect customer insight with strategy, growth, financial performance, and wider business decisions

Are targeting a future in marketing leadership, product, growth, commercial strategy, or the C-suite

Develop a portfolio of applied work

You’ll work through practical marketing challenges, skills challenges, team projects, simulations, and presentations. You may need to define an audience, develop a product proposition, recommend a go-to-market strategy, respond to changing customer behavior, or create a plan for growth.

The Hult AI Lab gives you the opportunity to apply AI to research, analysis, content generation, automation, personalization, and productivity. Your capstone challenge connects your learning to a real company brief, helping you make practical marketing decisions in response to a complex business problem.

Depending on the project, outputs could include:

Customer or audience insight report

Brand positioning recommendation

Product or service proposition

Go-to-market strategy

Customer acquisition or growth plan

AI-enabled marketing workflow or campaign concept

Boardroom-ready marketing presentation or capstone recommendation

Abstract neural network design with "AI Lab" text, on a gradient background of blue and purple.

Lead marketing in an AI-driven world

In the Hult AI Lab, you’ll explore how AI can support analysis, content generation, automation, and productivity. You’ll apply those tools to real business challenges while considering customer expectations, brand credibility, commercial goals, and the wider context behind the data.

You’ll also build the judgment needed to question AI outputs, identify limitations, and make decisions that reflect customers and culture. Complete the AI Lab, and you’ll earn the Hult Certificate in Applied AI alongside your MBA, with a portfolio of applied work that can help you demonstrate how you use AI to create marketing impact.

Build brands for a global audience

Marketing decisions change from one market to another. You’ll study at Hult Boston or Hult London and work with an international cohort made up of different cultures, industries, and professional backgrounds.

Through collaborative projects, city seminars, and Global Campus Rotation opportunities where available, you’ll explore how customer expectations, communication styles, and cultural context influence marketing. That experience will help you adapt your thinking, challenge assumptions, and make stronger decisions as a senior leader working across markets.

Your path in marketing

The Marketing Track can help experienced professionals connect customer understanding with growth, commercial performance, and wider business strategy.

Possible career directions include:

Marketing Director

Brand Director

Product Marketing Leader

Growth Marketing Leader

Customer Insights Leader

Chief Marketing Officer

Your career path will depend on your previous experience, interests, skills, and the opportunities you pursue. Hult’s Careers team can support you as you define your direction, build your professional profile, and prepare for the recruitment process.

Start your journey

Hult assesses candidates individually based on the strength of their whole profile, including your professional experience, leadership potential, skills, career goals, academic background, and personal drive. Your application should show what you’ve achieved so far, how you’ve influenced customers, teams, or commercial decisions, and why the Global One-Year MBA is the right next step toward the leadership role you want to reach.

Accelerate Your Career