MBA in Marketing: Specializations

Marketing is a highly competitive and complex field. Focus on your niche with a specialization and differentiate yourself from the competition.

Available marketing specializations

You’ll need to take three elective courses within one specialization area to graduate with a specialization in that field.

Marketing
Digital Marketing & Analytics
Product & Brand Management
Sales Strategy

Marketing Specialization 1

Marketing

With so many avenues and approaches to communication, marketing has grown into an immense industry with a variety of different areas. Marketing is a complex field and this specialization provides students with exposure to skills and topics including digital marketing, market and customer research, presentation & persuasion skills, and developing creative marketing strategies to make a business stand out from the competition.

Specialization skills include:

Marketing Analytics

Product Development

Market Research

Communication & Presentation Skills

Sales

Creativity

Storytelling

View Electives

Sample specialization courses include:

  • Luxury Marketing
  • Sustainable Brands & Products
  • Marketing Analytics
  • Neuromarketing
  • Psychology of Pricing
  • Social Media Analytics
  • Retail Analytics
  • Digital Marketing
  • Sales Management

Marketing Specialization 2

Digital Marketing & Analytics

This Concentration introduces students to the modern practice of digital marketing analytics, which is the process of translating available data into effective decision-making, creating competitively advantageous business situations using data. This entails developing basic familiarity with various data sources and data types, and acquiring an understanding of how statistical and analytical methodologies are used to draw robust and generalizable inferences from the available data. All of this is to serve the end goal of robust marketing and business decisions that are rooted in and supported by data.

Prospective career paths: Marketing Analyst, Social Media Analyst

Sample specialization courses:

  • Marketing Analytics
  • Customer Acquisition through Digital Marketing
  • Social Media Analytics

Marketing Specialization 3

Product & Brand Management

This concentration prepares students for work in brand and product management, brand strategy, and agency work. Courses and skills gained through this concentration will help future marketers and global business leaders to build and manage the most valuable asset of most organizations, the brand.

Prospective career paths: Product Manager, Brand Manager, Marketing Manager, Social Media Coordinator

Sample specialization courses:

  • Brand Management
  • Experiential Marketing
  • Sustainable Brands & Products

Marketing Specialization 4

Sales Strategy

This concentration helps prepare students for successful sales careers and to understand the role of sales in achieving organizational goals. The specialization provides more exposure to understanding the nuances of hiring, training, planning, and managing the sales function. Students will gain more understanding of sales processes and strategies and will have the chance to network amongst sales recruiters.

Prospective career paths: Business Development Manager, Sales Manager

Sample specialization courses:

  • Persuasion & Influence Skills
  • Sales Management
  • Sales Strategy
  • Not all specializations or elective courses will be available at every campus

  • Specializations or elective courses are subject to change

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Application Deadline - Round 5

June 30, 2024

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.