Master's in Social Media Marketing

Learn to craft compelling content, measure impact, and lead campaigns that cut through the noise and connect with global audiences.

Made for

Creatives, connectors & content leaders

Starts

No longer accepting applications.
Explore Master's in Management

Chartered Institute of Marketing

Accredited degree

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Program update

The Master’s in Social Media Marketing is no longer accepting applications.

If you’re interested in building your marketing expertise, explore our Master’s in Management with a specialization in Marketing. You’ll develop a broad foundation in management while gaining practical skills in areas such as social media and digital marketing. Through Hult’s AI Labs you’ll also gain hands-on experience applying AI to real-world marketing challenges—preparing you for the future of the industry.

Explore Master's in Management

WHY THIS PROGRAM

Shape your future in social media marketing

In the constantly shifting landscape of social media, real impact comes from mastering the platforms, tools, and psychology behind engagement.

With Hult’s Master’s in Social Media Marketing, you'll get hands-on with the latest tech and strategy—learning how to grab attention, grow communities, and shape the conversation.

CURRICULUM

Program at a glance

From decoding audience behavior to crafting strategy with AI and data, our future-focused curriculum will equip you to lead creative, high-impact campaigns that convert.

Core

Build your business acumen and social marketing expertise with courses focused on intensive skills development and continuous practical application through integrated business challenges.

Capstone

Collaborate on campaigns with leading companies like Expedia, Dunkin’ Donuts, Kinder, and Ferrari—connecting strategy and execution, and turning your new skills into real-world impact.

Electives

Go beyond the core, customizing your degree with a wide range of elective courses offered across our global campuses, sharpening your skills to align with your career ambitions.

Future-proof your career with a Hult Dual Degree
Earn two master's degrees in 18 months with a Dual Degree

Learn more Apply Now

Expand your skills with Coursera certificates

As a postgraduate student at Hult, you’ll get full access to Coursera—one of the world’s leading online educational platforms.

From AI and analytics to leadership and innovation, you can explore new topics, gain career-relevant skills, plus earn micro-credentials and industry-recognized certificates that complement your Hult master’s degree.

Optional micro-credentials include:

Microsoft Public Relations and Communications

Salesforce Sales Operations

Google Digital Marketing & E-commerce

Meta Marketing Analytics

Unilever Digital Marketing Analyst

Meta Social Media Marketing

FACULTY & SPEAKERS

Learn from global experts & industry leaders

Our marketing faculty have built careers leading global brands like Microsoft, Google, Pearson, and American Express—and now they’re here to help build yours.

SUCCESSFUL ALUMNI

Graduate with connections that span the globe

Your Hult master's opens doors, and your alumni network keeps them open. As a graduate, you'll benefit from a thriving global community, continuous learning pathways, and countless ways to connect with peers and opportunities worldwide.

Meet Maja

Sales Associate, 1440Sports

Maja came to Hult London driven by a love of motorsports and a flair for creative marketing. She was dedicated to her studies and to getting the real-world experience that would put her in pole position for her dream job.

Maja balanced her coursework with high-value internships, working as a social media intern for Women in Motorsports North America as well as Hult's own social media team, where she created exciting photo and video content, hosted live campus sessions, and helped shape the online Hult experience for thousands of followers.

The result? Maja built a standout digital portfolio and a valuable network that’s helping her accelerate towards the dream of combining her passion for Formula 1 with her talent for global marketing strategy.

"Passion pulls me forward and drowns out the doubt. You belong where your passion lives. Keep pushing, keep showing up."

Maja Zuber
USA
Master's in Marketing
Class of 2025

Supercharge your career progression

Ready to fast-track your career? Hult gives you the global network, real-world skills, and practical experience for rapid career growth.

weeks

average time grads take to secure a role after graduation

of alumni are working in countries different from their origin

average salary percentage increase (Financial Times, Masters in Management ranking, 2025)

454

companies hired Hult 2024 graduates across 37 countries

Top employers for master’s graduates

Target roles for graduates

Unlock a world of opportunities with a Master's in Social Media Marketing from Hult. Our program equips you with a versatile skillset and global perspective, opening doors to diverse and in-demand roles across industries.

Social Media Manager

Social Media Strategist

Community Manager

Content Creation

Influencer Marketing

ADMISSIONS & FEES

Start your journey

We’re looking for students who'll make an impact—not just in business, but in the world.

We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset.

How to Apply

Program update

Explore Master's in Management

Hult Master's Degrees

Master's in Social Media Marketing

Program update

Shape your future in social media marketing

Program at a glance

Expand your skills with Coursera certificates

Learn from global experts & industry leaders

Graduate with connections that span the globe

Meet Maja

Sales Associate, 1440Sports

Supercharge your career progression

Target roles for graduates

Start your journey

Program update

Get in on the action