Master's in

Social Media Marketing

Learn to craft compelling content, measure impact, and lead campaigns that cut through the noise and connect with global audiences.

Made for

Creatives, connectors & content leaders

Study in

London

Starts

September 2026

Duration

1 year

WHY THIS PROGRAM

Shape your future in social media marketing

In the constantly shifting landscape of social media, real impact comes from mastering the platforms, tools, and psychology behind engagement.

With Hult’s Master’s in Social Media Marketing, you'll get hands-on with the latest tech and strategy—learning how to grab attention, grow communities, and shape the conversation.

CURRICULUM

Program at a glance

From decoding audience behavior to crafting strategy with AI and data, our future-focused curriculum will equip you to lead creative, high-impact campaigns that convert.

Core

Build your business acumen and social marketing expertise with courses focused on intensive skills development and continuous practical application through integrated business challenges.


Capstone

Collaborate on campaigns with leading companies like Expedia, Dunkin’ Donuts, Kinder, and Ferrari—connecting strategy and execution, and turning your new skills into real-world impact. 


Electives

Go beyond the core, customizing your degree with a wide range of elective courses offered across our global campuses, sharpening your skills to align with your career ambitions.


Expand your skills with Coursera certificates

As a postgraduate student at Hult, you’ll get full access to Coursera—one of the world’s leading online educational platforms.

From AI and analytics to leadership and innovation, you can explore new topics, gain career-relevant skills, plus earn micro-credentials and industry-recognized certificates that complement your Hult master’s degree.

Optional micro-credentials include:


Microsoft Public Relations and Communications


Salesforce Sales Operations


Google Digital Marketing & E-commerce


Meta Marketing Analytics


Unilever Digital Marketing Analyst


Meta Social Media Marketing

FACULTY & SPEAKERS

Learn from global experts & industry leaders

Our marketing faculty have built careers leading global brands like Microsoft, Google, Pearson, and American Express—and now they’re here to help build yours.

SUCCESSFUL ALUMNI

Graduate with connections that span the globe

Your Hult master's opens doors, and your alumni network keeps them open. As a graduate, you'll benefit from a thriving global community, continuous learning pathways, and countless ways to connect with peers and opportunities worldwide.

Meet Maja

Sales Associate, 1440Sports

Maja came to Hult London driven by a love of motorsports and a flair for creative marketing. She was a dedicated student and dedicated to getting the real-world experience that would put her in pole position for her dream job.

Maja balanced her coursework with high-value internships, working as a social media intern for Women in Motorsports North America as well as Hult's own social media team, where she created exciting photo and video content, hosted live campus sessions, and helped shape the online Hult experience for thousands of followers.

The result? Maja built a standout digital portfolio and a valuable network that’s helping her accelerate towards the dream of combining her passion for Formula 1 with her talent for global marketing strategy.

"Passion pulls me forward and drowns out the doubt. You belong where your passion lives. Keep pushing, keep showing up."

Maja Zuber
USA
Master's in Marketing
Class of 2025

CAREER PATHWAYS

Supercharge your career progression

Ready to fast-track your career? Hult gives you the global network, real-world skills, and practical experience for rapid career growth.


weeks

average time grads take to secure a role after graduation


77

%

of alumni are working in countries different from their origin


45

%

average salary percentage increase (Financial Times Masters in Management ranking, 2025)


454

companies hired Hult 2024 graduates across 37 countries

Top employers for
master’s graduates

Target roles for graduates

Unlock a world of opportunities with a Master's in Social Media Marketing from Hult. Our program equips you with a versatile skillset and global perspective, opening doors to diverse and in-demand roles across industries.


Social Media Manager


Social Media Strategist


Community Manager


Content Creation


Influencer Marketing


ADMISSIONS & FEES

Start your journey

We’re looking for students who'll make an impact—not just in business, but in the world.

We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset.

LONDON

PROGRAM FEES

46,700 GBP

Other related student costs¹

2,380 GBP

Application fee: 95 USD

¹ Includes insurance (provider varies) and library access, which includes cases, articles, and other licensed materials.

These are indicative program prices; other fees will apply. For more details, visit the Program Fees page.

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