Master's in Marketing & Analytics
Combine the strategic and creative skills of marketing with data know-how and analytical insight. This one-year master's program qualifies as a STEM degree.
Curriculum
Learn business analytics by doing it
Master data-driven leadership in a global context. Dive into data analysis, collaboration, and communication, while tackling real-world challenges from a global perspective. Understand the customer journey's importance in today's media landscape. Develop digital marketing strategies, conduct product research, and explore global expansion opportunities. Acquire marketing analytics skills in practical challenges. Hult's program empowers you as a data-savvy, globally-minded business leader, combining analytics, marketing, and real-world experience for maximum impact.
Key skills developed:
Descriptive & Prescriptive Analytics
Data Visualization
Leading with Data
Measuring Results
Consumer Market Analysis
Marketing Metrics
Storytelling & Effective Communication
Key program features
Full-time / One year
Home campuses: London, San Francisco
Qualifies as STEM degree with up to 3 years OPT
How it works:
Core modules for this program:
Module 1
Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.
Business Challenge #1: AI Challenge
Module 2
Enhance your digital marketing skills by analyzing and visualizing the impact of data storytelling.
Business Challenge #2: New Market Analysis Challenge
Module 3
Boost your marketing and analytics acumen with business intelligence and design thinking strategies before applying everything you've learned in your final Business Challenge.
Business Challenge #3: Impact Challenge
Courses and challenges subject to change
Applicable for students starting the program in September 2024
Double your skills with a Dual Degree
Standing out in today’s crowded job market is all about skills. Can you demonstrate to potential employers that you have the skills to do the job they’re hiring for—from your first day on the job? That’s what a Dual Degree from Hult equips you with. Hult’s Dual Degree is the ultimate skills builder. You can combine any two Hult master’s degrees to create the ideal skillset for the role you want post-graduation—with just 18-months of study.
Campus Locations
Get global experience
Choose from London and San Francisco as your home campus for your core program and travel to as many others as you want for electives with Global Campus Rotation. Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.
Career Development
Personal career support at every step
We work with every student individually to set a targeted strategy, equip them with the right tools, and guide them on a clear path to achieving their career ambitions. The results speak for themselves.
I wanted to specialize and learn what's behind buzzwords like “Machine Learning” and “AI”. Transforming data into insights can change the economy in a positive way.
Laura Schweigert
German
2019
%
100
of Hult master's graduates changed country, industry, or function
%
94
of Hult master's graduates were employed within six months of graduation
%
72
of international students at US campuses gained employment in the US
%
66
increase in pre-masters salary 3 years after graduation, Financial Times, Masters in Management Ranking, 2022
Fees & admissions
You can apply for a range of merit-based scholarships that reward your achievements and potential. So, whether you’re an active humanitarian, a driven entrepreneur, or an aspiring leader—there could be a scholarship for you at Hult.
How to apply
If you’re made to do, then the chances are, you’re made for Hult. We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset. Priority is given to those who apply by the applications deadline.
Billed cost of attendance for 2024 - 2025
| San Francisco | London | |
|---|---|---|
| Program fee¹ | 56,700 USD | 45,300 GBP |
| Other student-related costs² | 3,860 USD | 1,760 GBP |
Estimated expenses³
| Boston | London | |
|---|---|---|
| Housing | 18,000 USD | 14,000 GBP |
| Living | 12,000 USD | 9,000 GBP |
| Books & course materials⁴ | 1,000 USD | 700 GBP |
Application fee: 95 USD
¹ A non-refundable Confirmation Deposit counts toward the Annual Program Fee.
² Includes Insurance (provider varies), and Library which includes cases, articles and other licensed materials.
³ Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.
⁴ Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
★★★★✩
In 2022, Hult received a 4.03/5 Satisfaction Score from its students. More on Hult Reviews →