Master's in Marketing & Analytics

Combine the strategic and creative skills of marketing with data know-how and analytical insight. This one-year master's program qualifies as a STEM degree.


Learn business analytics by doing it

Master data-driven leadership in a global context. Dive into data analysis, collaboration, and communication, while tackling real-world challenges from a global perspective. Understand the customer journey's importance in today's media landscape. Develop digital marketing strategies, conduct product research, and explore global expansion opportunities. Acquire marketing analytics skills in practical challenges. Hult's program empowers you as a data-savvy, globally-minded business leader, combining analytics, marketing, and real-world experience for maximum impact.

Key skills developed:

Descriptive & Prescriptive Analytics

Data Visualization

Leading with Data

Measuring Results

Consumer Market Analysis

Marketing Metrics

Storytelling & Effective Communication

Key program features

  • Full-time / One year

  • Home campuses: London, San Francisco

  • Qualifies as STEM degree with up to 3 years OPT

How it works:

2023 Hult Master's2023 Hult Master's

Core modules for this program:

Module 1


Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.

  • Business Challenge #1: AI Challenge

Module 2


Enhance your digital marketing skills by analyzing and visualizing the impact of data storytelling.

  • Business Challenge #2: New Market Analysis Challenge

Module 3


Boost your marketing and analytics acumen with business intelligence and design thinking strategies before applying everything you've learned in your final Business Challenge.

  • Business Challenge #3: Impact Challenge

Master's SpecializationMaster's Specializations
  • Courses and challenges subject to change

  • Applicable for students starting the program in September 2024

Double your skills with a Dual Degree

Standing out in today’s crowded job market is all about skills. Can you demonstrate to potential employers that you have the skills to do the job they’re hiring for—from your first day on the job? That’s what a Dual Degree from Hult equips you with. Hult’s Dual Degree is the ultimate skills builder. You can combine any two Hult master’s degrees to create the ideal skillset for the role you want post-graduation—with just 18-months of study.

Dual Degree Deadline

June 15, 2024

Applicants are also eligible for a partial tuition award on their second degree. This is available for a limited time and applies only to the Dual Degree program.

Campus Locations

Get global experience

Choose from London and San Francisco as your home campus for your core program and travel to as many others as you want for electives with Global Campus Rotation. Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.

Career Development

Personal career support at every step

We work with every student individually to set a targeted strategy, equip them with the right tools, and guide them on a clear path to achieving their career ambitions. The results speak for themselves.

I wanted to specialize and learn what's behind buzzwords like “Machine Learning” and “AI”. Transforming data into insights can change the economy in a positive way.

Laura Schweigert





of Hult master's graduates changed country, industry, or function



of Hult master's graduates were employed within six months of graduation



of international students at US campuses gained employment in the US



increase in pre-masters salary 3 years after graduation, Financial Times, Masters in Management Ranking, 2022

Fees & admissions

You can apply for a range of merit-based scholarships that reward your achievements and potential. So, whether you’re an active humanitarian, a driven entrepreneur, or an aspiring leader—there could be a scholarship for you at Hult.

How to apply

If you’re made to do, then the chances are, you’re made for Hult. We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset. Priority is given to those who apply by the applications deadline.

Entry requirements

  • Bachelor’s degree in a business-related field OR Bachelor’s degree in any subject + one year’s relevant work experience
  • Proficiency in English (TOEFL/IELTS/PTE/DET)
  • Successful application process

Take this short questionnaire to check if you meet the entry requirements.

Scholarship Deadline - Round 5

May 31, 2024

Priority is given to those who apply by the applications deadline. Our enrollment team will support and guide you through the entire process.

Billed cost of attendance for 2024 - 2025

San Francisco London
Program fee¹56,700 USD 45,300 GBP
Other student-related costs²3,860 USD 1,760 GBP

Estimated expenses³

Housing18,000 USD 14,000 GBP
Living12,000 USD 9,000 GBP
Books & course materials⁴1,000 USD 700 GBP

Application fee: 95 USD

  • ¹ A non-refundable Confirmation Deposit counts toward the Annual Program Fee.

  • ² Includes Insurance (provider varies), and Library which includes cases, articles and other licensed materials.

  • ³ Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.

  • ⁴ Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.

For a full breakdown of our fees, terms & conditions, and scholarships, please visit the following pages:

Download Brochure

Download a brochure for an in-depth look at Hult’s master’s programs.

Communicate With Us Your Way

Our international team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

Scholarship Deadline - Round 5

May 31, 2024

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.


In 2022, Hult received a 4.03/5 Satisfaction Score from its students. More on Hult Reviews →