MMKT

Master's in Marketing

Gain the analytical skills, creative mindset, and hands-on experience to stand out in a marketing function undergoing dramatic change.

Made for

Future CMOs, marketing, product & brand managers

Starts

No longer accepting applications.
Explore Master's in Management

Chartered Institute of Marketing

Accredited degree

Program update

The Master’s in Marketing is no longer accepting applications.

If you’re interested in building your marketing expertise, explore our Master’s in Management with a specialization in Marketing. You’ll develop a broad foundation in management while gaining practical skills in areas such as social media and digital marketing. Through Hult’s AI Labs you’ll also gain hands-on experience applying AI to real-world marketing challenges—preparing you for the future of the industry.

Explore Master's in Management

WHY THIS PROGRAM

Focus your skills for a changing industry

When the morning’s hottest trends are old hat by the evening, you need to gain the skills that will always be in demand.

Hult's Master's in Marketing combines strategic marketing insight, AI-driven tools, and hands-on experience, equipping you to analyze markets, influence consumer behavior, and design outstanding campaigns.

A practical, leadership-focused curriculum

Core

Update your knowledge and sharpen your expertise with hands-on courses focused on intensive skills development and practical application.

Capstone

Your final term capstone project will push you to apply everything you’ve learned, testing your ability to lead teams and deliver results.

Electives & specializations

Customize your degree with a wide range of electives offered across our global campuses or specialize based on your career ambitions.

AI Lab

Launching in September 2026, AI skill acquisition will be a structural part of your degree. Graduate with a Hult Certificate in Applied AI, demonstrable tech fluency, and a portfolio of AI-enabled projects.

Specialization Tracks

Program Highlights

FALL

TERM

Core courses

Build well-rounded, foundational business skills needed in any marketing career.

Communicating With Impact & Influence

Consumer Behavior

Marketing Strategy & Execution

Generative AI in Sales & Marketing

Course titles are subject to change.

FALL

TERM

AI Lab

Learn to use AI for analysis, automation, content generation, and productivity. Then apply AI-driven solutions to real-world challenges, resulting in tangible, portfolio-worthy projects that demonstrate your skills in applied AI.

See How It Works

FALL

TERM

Personalize your skills development

Thanks to our partnership with Coursera, you’ll have access to thousands of micro-credentials and industry skills certificates to help you develop further skills linked to your career goals.

Spring Term

SPRING

TERM

Core courses

Boost your marketing acumen and leadership capacity.

High-Performing Teams

Strategic Brand Management

Business Insights Through Data

New Product Development

Sales & Business Development

Course titles are subject to change.

SPRING

TERM

AI Lab

Learn to use AI for analysis, automation, content generation, and productivity. Then apply AI-driven solutions to real-world challenges, resulting in tangible, portfolio-worthy projects that demonstrate your skills in applied AI.

See How It Works

SPRING

TERM

Capstone challenge

Your capstone challenge is the opportunity for you to apply skills and knowledge from all core courses, solving complex problems for real companies.

Capstone example: Dunkin’ Donuts

Summer Term

SUMMER

TERM

Electives or specialization

Electives let you personalize your master’s, shaping your experience to match your goals.

Hone your expertise in specialized areas or broaden your horizons across business disciplines—your options are designed to match the careers today’s marketing leaders are chasing:

Developing Business Strategies for Emerging Markets

Entrepreneurial Marketing

The Psychology of Pricing

Luxury Brand Management

Course titles are subject to change.

SUMMER

TERM

City seminars

Study specialist topics in the cities that do them best. These optional, immersive electives give you the chance to grow your expertise and global network.

For-credit internship

Gain hands-on experience in a professional setting, allowing you to apply academic knowledge in real-world situations.

Expand your skills with Coursera certificates

As a postgraduate student at Hult, you’ll get full access to Coursera—one of the world’s leading online educational platforms.

From AI and analytics to leadership and innovation, you can explore new topics, gain career-relevant skills, plus earn micro-credentials and industry-recognized certificates that complement your Hult master’s degree.

Optional micro-credentials include:

Microsoft Public Relations & Communications

Salesforce Sales Operations

Google Digital Marketing & E-commerce

Meta Marketing Analytics

Unilever Digital Marketing Analyst

Meta Social Media Marketing

FACULTY & SPEAKERS

Learn from global experts & industry leaders

Our marketing faculty have built careers leading global brands like Microsoft, Google, Pearson, and American Express—and now they’re here to help build yours.

SUCCESSFUL ALUMNI

Graduate with connections that span the globe

Your Hult master's opens doors, and your alumni network keeps them open. As a graduate, you'll benefit from a thriving global community, continuous learning pathways, and countless ways to connect with peers and opportunities worldwide.

Meet Olivier

Founder, Not Quite Round

Master’s in Marketing Class of 2014 alumnus Olivier Van Laer has the business of fashion in his blood.

Originally from Belgium, he built his career in London, specializing in marketing and e-commerce strategy for high-end fashion and luxury brands. It’s a competitive and fast-paced industry, and Olivier is not slowing down.

In just over 10 years since graduation, Olivier has founded two marketing agencies, worked with some of Savile Row’s most illustrious tailors, expanded his expertise into the worlds of beauty, hospitality, and homeware, and, most recently, become involved in his family’s fashion production business.

Olivier credits Hult’s flexibility, hands-on learning, and well-connected network for helping him break into the elite world of luxury marketing.

“Just do it. Take the risk and start. Be flexible, evolve, and think outside the box.”

Olivier Van Laer
Belgium
Master's in Marketing
Class of 2014

Supercharge your career progression

Ready to fast-track your career? Hult gives you the global network, real-world skills, and practical experience for rapid career growth.

weeks

average time grads take to secure a role after graduation

77

%

of alumni are working in countries different from their origin

82

%

of international students at US campuses gained employment in the US

454

companies hired Hult 2024 graduates across 37 countries

Top employers for master's graduates

Target roles for graduates

Unlock a world of opportunities with a Master's in Marketing from Hult. Our program equips you with a versatile skillset and global perspective, opening doors to diverse and in-demand roles across industries.

Marketing Manager

Brand Manager/Strategist

Product Manager

Marketing Automation Specialist

Growth Marketing Manager

ADMISSIONS & FEES

Start your journey

We’re looking for students who'll make an impact—not just in business, but in the world.

We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset.

How to Apply

Program update

The Master’s in Marketing is no longer accepting applications.

If you’re interested in building your marketing expertise, explore our Master’s in Management with a specialization in Marketing. You’ll develop a broad foundation in management while gaining practical skills in areas such as social media and digital marketing. Through Hult’s AI Labs you’ll also gain hands-on experience applying AI to real-world marketing challenges—preparing you for the future of the industry.

Explore Master's in Management

Hult Master's Degrees

Master's in Marketing

Program update

Focus your skills for a changing industry

A practical, leadership-focused curriculum

Program Highlights

Core courses

AI Lab

Personalize your skills development

Core courses

AI Lab

Capstone challenge

Electives or specialization

City seminars

For-credit internship

Expand your skills with Coursera certificates

Learn from global experts & industry leaders

Graduate with connections that span the globe

Meet Olivier

Founder, Not Quite Round

Supercharge your career progression

Target roles for graduates

Start your journey

Program update

Get in on the action