Ever wondered why Presidential candidates strive for the female vote?

It’s simply because more women are registered to vote than men. In the 2008 elections, 10 million more women voted than men.

But elections aren’t just about politics; it’s about your influence.

According to Thea Bellos, president of Global Stewards Institute and Hult International Business School Professor, it’s the female vote that ultimately may decide which candidate wins in November, to be inaugurated in January 2013.

Looking back at the 2008 elections, 56 percent of women voted for Barack Obama while 43 percent of women voted for John McCain.

Unfortunately, voter involvement in the upcoming elections is anticipated to be lower than four years ago, which means the female voice could be getting subdued.

Why should you care? Issues of importance to women, such as healthcare, reproductive rights and the economy are dominating election debates.

Want more? Turn to The League of Women Voters for a guide on getting involved and understanding the election process.

Organizations like Project Vote Smart and Rock the Vote alert voters about the issues at hand and how the nominated candidates intend to deal with them.

“When you go into that voting booth, no one can tell you how to do it,” says Bellos.

Ultimately, no matter what stand you take on November 6, remember that your vote counts!

Bonus PINK Link: Want creative ways to make a powerful impact? Read more here.

How are you ensuring you’re making an informed decision at the polls? Tell us!

“There will never be complete equality until women themselves help to make laws and elect lawmakers.”
Susan B. Anthony

Read the full Little Pink Book article.

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Make the most of what your career has to offer with a Masters in International Business from Hult. To learn more, take a look at our blog 4 steps to becoming a more influential woman: Focus areas for female leaders, or give your employability a huge boost with an MBA in international business. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself.