The purpose of this Code of Conduct is to establish and maintain standards for coaches and to inform their individual clients and organisations seeking their services as well as members of the public.
Ethical standards comprise such values as integrity, competence, confidentiality and responsibility. Ashridge coaches, in assenting to this code, accept their responsibility to clients, colleagues and Ashridge. The client’s interest is paramount, but where coaches have a conflict of responsibilities, they have to use their considered judgment. Therefore, the Code of Conduct is a framework within which to work rather than a set of instructions.
Firstly, we maintain that:
Issues of Responsibility
Issues of Competence
This Code of Practice is intended to provide more specific information and guidance in the implementation of the principles embodied in the Code of Ethics.
Management of the Work
Confidentiality
Coaches regard all information concerning the client – received directly, indirectly or from any other source – as confidential. They protect their clients against the use of personal information and against its publication.
Treating information ‘in confidence’ means not revealing it to any other person or through any public medium, except to those on whom coaches rely for support and supervision.
If coaches believe that a client could cause danger to others, they will advise the client that they may break confidentiality and take appropriate action to warn individuals or the authorities.
Advertising/Public Statements
The coach obtains the agreement of the client before using the name of the client’s organisation or other information that can identify the client as a reference.
Coaches do not advertise or display an affiliation with an organisation in a manner that falsely implies the sponsorship or verification by that organisation.
Coaches do not make false, exaggerated, or unfounded claims about what coaching will achieve.
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