Launching a new product: From the go-to-market strategy and financials to authentic leadership, this module will give you the tools and hands-on experience you’ll need to successfully launch a new product.

Courses in this module

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Core Course

Authentic Leadership #1: Leadership Journey

Becoming an authentic leader is a lifelong journey, scattered with obstacles. Balancing multiple limitations against aspirations, values, and competencies takes great skill. Staying true to yourself while adapting to the diverse and changing needs of organizations and others is an ever-evolving challenge. This course will help you develop the best of what you are, building a foundation for your own leadership today and in the future.

Key topics & skills

  • Authentic Leadership

  • Growth Mindset

  • Self-Awareness

Core Course

Financial Statement Analysis

As a business professional, you need to know how to read and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen to enable you to perform financial analysis and management of a company.

Key topics & skills

  • Accounting Processes & Financial Statement Principles

  • Financial Reporting—Statements, Oversight & Regulations

  • Global Accounting Standards & Regulatory Reporting Requirements

  • Financial Analysis—Ratios & Trends

  • Operating Budgets, Capital Investments & Financial Decisions

Core Course

Marketing Strategy

Due to the fragmentation of the media landscape, marketing has become one of the most innovative disciplines in business. Learn how to evaluate marketing opportunities on a global scale and develop a marketing strategy for a high-growth product or idea. How can you differentiate your product in the context of today's consumer values? Build influential marketing strategies in line with trends in digital media and disruptive technology.

Key topics & skills

  • Market Research & Segmentation—Understanding the Customer & Competitive Landscape

  • Marketing Opportunities—Customer Behavior & Values

  • Influencer Marketing & Digital Trends

  • Implementation of Authentic Brands With Values

  • Ethics of the Market Strategy and Building the Plan

Business Challenge

Business Challenge #1

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key topics & skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

    What our students say

    The curriculum is intense but the professors are always available to guide us. Hult really cares about each student and takes each one of our career goals into consideration.

    Sofia Abu-Ghaben



    I am now more likely to embrace challenges, persist in the face of setbacks, and see effort as the natural path to mastery.

    Rodrigo Castro



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    Application Deadline - Round 2

    December 15, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.