Boston Campus Open House

This immersive event will give you the opportunity to tour our campus, learn more about our unique in-person and online graduate programs, participate in a masterclass, and network with other prospective students.

Matt Johnson, PhD is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. Following his PhD in Cognitive Psychology from Princeton University, his work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains (2020).

‌As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School.

Your brain forgets almost everything it encounters. The question is how to be the exception. In this masterclass, you’ll learn how the brain encodes experiences and information into long-term memory, what makes certain moments stick while others fade, and how to design marketing experiences optimized for recall. Expect practical, marketing-ready takeaways you can apply to messaging, creative, and campaign journeys—so your audience remembers what you said, how you made them feel, and what to do next.

Boston is a dynamic city where forward-thinking people from all over the world come to exchange ideas, collaborate, and innovate. Boston has long been a pioneer in the field of education, but more recently has emerged as an innovation hotspot.

Boston has a global reputation for academic prestige and is home to more than 250,000 students. It’s widely considered the academic capital of North America, providing rich networking opportunities and enticing major corporations to events and recruitment fairs every year. Home to many of the world’s largest companies including Bain, Google, Facebook, BCG, Fidelity, and State Street, Boston leads the way in the healthcare, management consultancy, finance, and venture capital industries.