Business & Global Society
Explore the economic, social, and political context of business. Identify and address the institutional frameworks that shape the wider context of business, including regulatory regimes and social norms that represent both opportunities and constraints for corporates. You’ll develop an understanding of the meaning, importance, and implications of social responsibility for all of the stakeholders in the global economy. You’ll also consider how organizations and managers have come to terms with ideological conflicts in the global system in their actions and decisions.
Marketing is the interface between the company and the marketplace. Managers in all functional areas of business need an understanding of marketing fundamentals. While marketing managers create and implement marketing strategy, managers in accounting, finance, and operations also need to understand marketing plans that require their approval or help to disseminate to the wider organization. You’ll learn the processes involved in the creation, communication, pricing, and distribution of products. Through a managerial perspective, you’ll understand the tasks and decisions faced by marketing managers, including target market selection, competitive positioning, and distribution strategies. There’s a particular emphasis on international marketing contexts.
Develop the financial skills and logical thought processes necessary to understand and discuss financial policy decisions in a global economy. Objectives include developing an understanding of the time value of money, using financial statements in decision making, understanding the nature of financial markets, the cost of capital, valuation of stocks and bonds, management of short-term assets, short-term and long-term financing, lease financing, capital markets, multinational financial management, and special topics in financial management. You will also address the impact of legal, social, technological, and ethical considerations on efficient economic outcomes.