Marketing

Effective marketing changes people's lives. It understands what they want, what they need, when, and how. Good marketers drive the strategy of the business by combining analytical focus with creative ingenuity. Complete two marketing modules to qualify for a minor in marketing, or four for a marketing major.

At a glance

  • Four modules available

  • Difficulty: Intermediate to advanced

  • Available as major or minor

  • Counts toward the Chartered Institute of Marketing (CIM) qualifications

Specialization snapshot

Key topics & skills

  • Researching the 4C’s: Customers, Competitors, The Company & Context

  • Market Orientation & Product Positioning

  • Creating & Managing A Unique Brand

  • The 4P’s of The Marketing Mix: Product, Price, Promotion & Place

  • Sales Pipeline Management

Professional skills gained

Brand Management
CRM
Consumer Segmentation
Digital Marketing
Market Positioning
Market Research
Marketing Analytics
Marketing Mix
Pricing Strategy
Promotion
Social Media Marketing
Business Development
Sales

Why Marketing?

All business strategy needs marketing: researching and analyzing your customers, your competitors, and your own company. You need to find the gap in the market, position yourself, create your brand, and promote it. Marketing covers it all.

Marketing 1

Marketing 1

Come to grips with the entire marketing process, from market research through to the marketing mix.

  • Credits: 7.5

  • Difficulty: Intermediate

  • Requirement: Core modules 1, 2, 3

Marketing 2

Market Insights & Consumer Understanding

All marketing starts with understanding the customer, their behaviors, likes, and loves.

  • Credits: 7.5

  • Difficulty: Advanced

  • Requirement: Marketing 1

Marketing 3

Mastering Marketing Communications

The marketing that everyone sees: ads, promotions, PR & communications.

  • Credits: 7.5

  • Difficulty: Advanced

  • Requirement: Marketing 1

Marketing 4

Business Development & Sales Management

The ultimate purpose of marketing is to reach your target segment and increase sales.

  • Credits: 7.5

  • Difficulty: Advanced

  • Requirement: Marketing 1

What our students say

We got to create a go-to market strategy, so I tested my business idea and got feedback that would help my business succeed after graduation.

Abdel ElMenshawy

Egyptian

Class of 2017