Get yourself up to speed with the latest sales and marketing techniques and innovations, then finalize your financing options before drawing it all together to create an investment pitch.
Core Course
Collaboration & Communication #3: Influence & Negotiation
In Collaboration & Communication #3, you'll be leveraging your new data analytics knowledge for organizational impact. Apply and refine your influence and leadership skills in this hands-on course.
Key topics & skills
Effective Teamwork
Conflict Resolution
Bias & Decision-Making
Presentation Skills
Core Course
Business Development
The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.
Key topics & skills
Channel Management & Sales Enablement
Forecasting & Pricing
CRM
Integrating & Interacting with the Sales Function in For-Profit and Non-Profit Organizations
Key Processes, Practices & Techniques
Core Course
Collaboration & Communication #3: Change Management & Influence
In Collaboration & Communication #3, you'll be leveraging your new marketing knowledge for organizational impact. Hone your influence, leadership, and change skills in this hands-on course.
Key topics & skills
Influencing the Organization
Leadership
Change Management
Core Course
Collaboration & Communication #3: Influence & Change Management
Collaboration & Communication #3 focuses on leveraging knowledge for organizational impact. You’ll pay particular attention to learning and applying skills relating to influence and negotiation.
Key topics & skills
Influencing the Organization
Leadership
Change Management
Core Course
Collaboration & Communication #3: Leadership Capstone Simulation
Now you've honed your communication and collaboration skills, it's time to put them to the ultimate test in this capstone experience—a leadership simulation.
Key topics & skills
Diagnosing & Resolving Team Performance Issues
Giving & Receiving Feedback
Capstone Simulation
Core Course
Data Optimization for Business Applications
In today's age of big data, it's vital to design efficient and scalable algorithms that address wide-ranging optimization problems. Get an introduction to a variety of theory and applications in optimization, and connect them to research and applications in large-scale optimization and machine learning.
Key topics & skills
Linear & Non-Linear Programming & Business Applications
Simulation Models & Decision Analysis
Applying Optimization Algorithms in Finance, Marketing & Operations Management
Core Course
Digital Marketing
Explore the full range of digital marketing platforms and activities with best practices and innovation opportunities in mind. Consider the digital customer journey, online marketing, search engine optimization, paid search, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.
Key topics & skills
User-Generated Content & Co-Creation
SEO, SEM, Advertising Metrics & Online Audience Measurement
New Media Channels & Audiences
Core Course
Technology for Entrepreneurs
This hands-on course gives you an understanding of the key technology components of an e-commerce website. You’ll create a working e-commerce website and familiarize yourself with web development tools, content management, audience engagement, and shopping baskets.
Key topics & skills
Website tools—Wix, WordPress
Shopping Carts—Square, WooCommerce, Magento
SEO & Keywords (Google AdWords)
Courses and challenges subject to change
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
Download a brochure for an in-depth look at Hult's master's programs.
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