Launch

Get yourself up to speed with the latest sales and marketing techniques and innovations, then finalize your financing options before drawing it all together to create an investment pitch.

Courses in this module

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Core Course

Collaboration & Communication #3: Influence & Negotiation

In Collaboration & Communication #3, you'll be leveraging your new data analytics knowledge for organizational impact. Apply and refine your influence and leadership skills in this hands-on course.

Key topics & skills

  • Effective Teamwork

  • Conflict Resolution

  • Bias & Decision-Making

  • Presentation Skills

Core Course

Business Development

The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.

Key topics & skills

  • Channel Management & Sales Enablement

  • Forecasting & Pricing

  • CRM

  • Integrating & Interacting with the Sales Function in For-Profit and Non-Profit Organizations

  • Key Processes, Practices & Techniques

Core Course

Collaboration & Communication #3: Change Management & Influence

In Collaboration & Communication #3, you'll be leveraging your new marketing knowledge for organizational impact. Hone your influence, leadership, and change skills in this hands-on course.

Key topics & skills

  • Influencing the Organization

  • Leadership

  • Change Management

Core Course

Collaboration & Communication #3: Influence & Change Management

Collaboration & Communication #3 focuses on leveraging knowledge for organizational impact. You’ll pay particular attention to learning and applying skills relating to influence and negotiation.

Key topics & skills

  • Influencing the Organization

  • Leadership

  • Change Management

Core Course

Collaboration & Communication #3: Leadership Capstone Simulation

Now you've honed your communication and collaboration skills, it's time to put them to the ultimate test in this capstone experience—a leadership simulation.

Key topics & skills

  • Diagnosing & Resolving Team Performance Issues

  • Giving & Receiving Feedback

  • Capstone Simulation

Core Course

Data Optimization for Business Applications

In today's age of big data, it's vital to design efficient and scalable algorithms that address wide-ranging optimization problems. Get an introduction to a variety of theory and applications in optimization, and connect them to research and applications in large-scale optimization and machine learning.

Key topics & skills

  • Linear & Non-Linear Programming & Business Applications

  • Simulation Models & Decision Analysis

  • Applying Optimization Algorithms in Finance, Marketing & Operations Management

Core Course

Digital Marketing

Explore the full range of digital marketing platforms and activities with best practices and innovation opportunities in mind. Consider the digital customer journey, online marketing, search engine optimization, paid search, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.

Key topics & skills

  • User-Generated Content & Co-Creation

  • SEO, SEM, Advertising Metrics & Online Audience Measurement

  • New Media Channels & Audiences

Core Course

Technology for Entrepreneurs

This hands-on course gives you an understanding of the key technology components of an e-commerce website. You’ll create a working e-commerce website and familiarize yourself with web development tools, content management, audience engagement, and shopping baskets.

Key topics & skills

  • Website tools—Wix, WordPress

  • Shopping Carts—Square, WooCommerce, Magento

  • SEO & Keywords (Google AdWords)

Courses and challenges subject to change

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    Application Deadline - Round 5

    June 2, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.