Entrepreneurship Track
Prepare to launch your own business and establish an entrepreneurial career with courses that set you up for success.
Completion of this track means you will graduate with a Master's in Marketing with a Specialization in Entrepreneurship.
Why specialize in entrepreneurship?
This specialization track covers the conception, design, organization, and management of new enterprises. Go from opportunity identification through to launch, growth, financing, and profitability. With guidance from Hult's professors, along with insights from current startups and investors, you’ll develop an entrepreneurial mindset and hone the skills needed to develop a new business or idea with potential for growth and funding. You can also identify and pursue opportunities for growth within an organization.
Specialization skills include:
Growth Strategies
Start-Up Planning
Customer Discovery
Social Impact
Sales Pitching
Entrepreneurship Track Course 1
Brand Management
Build powerful, purpose-driven brands. Learn how to craft and manage effective brand strategies that connect your company, products, employees, and customers—while navigating today’s evolving social landscape.
Entrepreneurship Track Course 2
Perfecting Your Pitch
Master the art of pitching. Learn to craft and deliver persuasive pitches to investors, stakeholders, and customers through real-world practice, storytelling, and strategic communication techniques.
Entrepreneurship Track Course 3
Platform & Business Model Strategy
Design innovative business models that drive disruption. Explore how platforms, emerging technologies, and strategic design shape today’s most successful business models. Learn to create, test, and refine models that deliver lasting competitive advantage through hands-on, team-based practice.
Entrepreneurship Track Course 4
Introduction to Pricing Strategies
Unlock the power of pricing. Learn how to develop effective pricing strategies that drive profit, shape customer perception, and strengthen market position through real-world applications and hands-on practice.
Entrepreneurship Track Course 5
Entrepreneurial Finance
Fuel startup growth with smart financing. Learn the tools to fund high-growth ventures—from startup to exit—through venture capital, valuation strategies, and real-world entrepreneurial finance techniques.
Not all specializations or elective courses will be available at every campus
Specializations or elective courses are subject to change
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
