Build on everything you've learned so far and apply your business, technical, communication, and leadership skills to create project plans for global expansion that incorporate marketing trends and financial decision-making.

Courses in this module

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Core Course

Influencing Others

Influencing people is key to reaching shared understandings and goals in business. In Influencing Others, you will learn how to use influencing and persuasion tools to enable you to change people’s viewpoints and behaviours, helping you to maximise your impact in a variety of organizational contexts. Crucially, you will learn how to apply your skills to situations where you either do not have or cannot rely on formal positions of authority.

Key topics & skills

  • Persuasive Communication

  • Influence Without Authority

  • Managing Up and Across

Core Course

Big Data Design Thinking for Market Strategy 

Marketers are seeking value in data and analytics to drive business growth. Expected benefits include new revenue opportunities, improved customer loyalty, sales efficiency, and competitive advantages over rivals. This course explores the shaping forces driving marketing analytic trends and design thinking techniques for persona building, influencer marketing, customer and business journey mapping, and relaying insights through storyboarding.

Key topics & skills

  • Global Analytic Megatrends

  • Power of Personas

  • Rise of Market Segmentation

  • Journey Mapping & Storyboarding

  • Rise of Global Influencers

Core Course

Customer Acquisition through Digital Marketing 

Develop skills for multi-channel customer acquisition using a comprehensive understanding of digital marketing concepts and tools. You'll secure a business to work with, conduct an audit and competitive analysis, and develop a strategic digital marketing plan to meet the goals of the business using actionable tactics. This course is particularly relevant if you have career interests in digital marketing and advertising, web analytics, ecommerce, start-ups, or customer acquisition. 

Key topics & skills

  • SEO & SEM

  • Web Analytics

  • Email Marketing

  • Social Media Marketing

  • Content Marketing

Core Course

Retail Analytics

The consumer-focused retail industry is fascinating in terms of analytics due to its combination of fierce competitive forces and heavy focus on understanding consumer behavior. This course focuses on the analytics related to fast-moving consumer goods (FMCG) in a retail environment, including shelf-space analysis, shopping cart analysis, the effectiveness of various promotional strategies, and customer loyalty.

Key topics & skills

  • Shelf-Space Analysis

  • Product Life Cycles & Purchase Frequencies

  • Loyalist Product Categories

  • Repertoire product categories

  • Collecting Consumer Purchasing Data

Business Challenge

Business Challenge: Impact 

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Scholarship Deadline - Round 5

    May 31, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.