Analysis

Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.

Courses in this module

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Core Course

Communicating with Impact

Effective communication enables leaders to grow their impact in the world as part of a global community. In Communicating with Impact, you will learn to use storytelling as a powerful communication tool to inform, engage, motivate and inspire others. You will also develop presentation skills for success in business environments by learning how to create and deliver a clear, concise, and compelling pitch.

Key topics & skills

  • Communicating with Individuals & Groups

  • Presentation Skills: Storytelling

  • Presentation Skills: Pitching

Core Course

Business Intelligence

Data has become an important asset to organizations and, when used strategically, can become a competitive advantage. This course provides an overview of business intelligence including data warehousing, data mining, and the fundamental principles of data science. You'll gain hands-on experience with data analytics techniques to produce business intelligence for better decision-making.

Key topics & skills

  • Principles of Business Intelligence

  • Data Warehousing, CRMs & ERPs

  • Strategic and Tactical Business Intelligence

  • Introduction to OLAP and Data Mining

  • KPIs and Visualization Dashboards

Core Course

Marketing Metrics & Analytics

Marketing analytics enables you to gain a competitive edge and translate data into actionable decisions. Familiarize yourself with data sources and data types, so that you can understand statistical methodologies and draw robust conclusions from the data. Focus on customer retention, acquisition, loyalty, marketing mix optimization, and brand measurement.

Key Topics & Skills

  • Marketing Model Metrics

  • Customer Lifetime Value

  • Brand Measurement Metrics

  • SEO, SEM, Advertising Metrics & Online Audience

Core Course

Storytelling Through Data

In the age of information, data has become a powerful tool for decision-making and communication across industries. The ability to effectively convey insights and narratives using data is a skill in high demand. This course is designed to equip you with the advanced techniques and strategies needed to transform complex data into compelling and impactful stories.

Key topics & skills

  • Introduction to Data

  • Data Collection, Cleaning & Preparation

  • Data Visualization for Narrative Impact

  • Audience-Centric Communication

  • Ethics & Bias in Data Storytelling

Business Challenge

Business Challenge: New Market Analysis

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Communicate With Us Your Way

    Our international team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

    Application Deadline - Round 2

    December 20, 2023

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.