Analysis

Effective communication enables leaders to grow their impact in the world as part of a global community. In Communicating with Impact, you will learn to use storytelling as a powerful communication tool to inform, engage, motivate and inspire others. You will also develop presentation skills for success in business environments by learning how to create and deliver a clear, concise, and compelling pitch.

Data has become an important asset to organizations and, when used strategically, can become a competitive advantage. This course provides an overview of business intelligence including data warehousing, data mining, and the fundamental principles of data science. You'll gain hands-on experience with data analytics techniques to produce business intelligence for better decision-making.

Marketing analytics enables you to gain a competitive edge and translate data into actionable decisions. Familiarize yourself with data sources and data types, so that you can understand statistical methodologies and draw robust conclusions from the data. Focus on customer retention, acquisition, loyalty, marketing mix optimization, and brand measurement.

In the age of information, data has become a powerful tool for decision-making and communication across industries. The ability to effectively convey insights and narratives using data is a skill in high demand. This course is designed to equip you with the advanced techniques and strategies needed to transform complex data into compelling and impactful stories.

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.