Growth
Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.
Courses in this module
Core Course
Building a Marketing Plan
Learn the essential tools and skills needed to write a marketing plan to start or grow a business or launch a new product or service. You’ll build the essential marketing knowledge, customer understanding, market analysis, and concepts for developing a practical, results-oriented marketing plan, covering strategy and implementation.
Key topics & skills
Market Segmentation & Mapping the Customer Journey
Implementation of Marketing Tactics
Digital Marketing Metrics
Building Brand Communities
Ethics of Marketing Strategy
Business Challenge
Business Challenge: New Market
Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.
Key Topics & Skills
Cross Functional Strategic Decision Making, Planning & Coordination
Analyzing Real & Simulated Business Cases
Team Leadership & Dynamics
Courses and challenges subject to change
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