Now you've honed your communication and collaboration skills, it's time to put them to the ultimate test in this capstone experience—a leadership simulation.

Explore the full range of digital marketing platforms and activities with best practices and innovation opportunities in mind. Consider the digital customer journey, online marketing, search engine optimization, paid search, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.

All managers contribute to, and are responsible for, certain financial functions within a company—profit planning, breakeven analysis, operating budgets, capital budgets, and variance analysis. This course prepares you to understand and contribute to financial processes and decisions.

A key driver for competitive advantage is the successful planning and execution of projects. Equip yourself with a set of best-practices, tools, and project management frameworks to allow you to work successfully in a variety of project environments.

Your program culminates with the opportunity to cement all your learning in your practical capstone challenge. This international expansion project will have you working in triads to leverage the work you completed in Business Challenge #2. Choose a solution to launch in an international market and finish with a final team presentation.