Build on everything you've learned so far and apply your business, technical, communication, and leadership skills to create project plans for global expansion that incorporate marketing trends and financial decision-making.
Core Course
Collaboration & Communication #3: Leadership Capstone Simulation
Now you've honed your communication and collaboration skills, it's time to put them to the ultimate test in this capstone experience—a leadership simulation.
Key topics & skills
Diagnosing & Resolving Team Performance Issues
Giving & Receiving Feedback
Capstone Simulation
Core Course
Digital Marketing
Explore the full range of digital marketing platforms and activities with best practices and innovation opportunities in mind. Consider the digital customer journey, online marketing, search engine optimization, paid search, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.
Key topics & skills
User-Generated Content & Co-Creation
SEO, SEM, Advertising Metrics & Online Audience Measurement
New Media Channels & Audiences
Core Course
Financial Decisions & Budgeting
All managers contribute to, and are responsible for, certain financial functions within a company—profit planning, breakeven analysis, operating budgets, capital budgets, and variance analysis. This course prepares you to understand and contribute to financial processes and decisions.
Key topics & skills
Financial Analysis, Targets & Outsourcing
Creating Budgets
Developing Performance Metrics to Manage & Guide a Company
Profit Planning & Breakeven Analysis
Core Course
Managing Global Projects
A key driver for competitive advantage is the successful planning and execution of projects. Equip yourself with a set of best-practices, tools, and project management frameworks to allow you to work successfully in a variety of project environments.
Key topics & skills
Strategic Alignment & Project Selection
Project Planning Methodologies & Tools
Project Execution in Various Organizational Contexts—Structure, Culture, Virtual Teams
Capstone Challenge
Capstone Challenge: New Market Expansion Plan (Triad Challenge)
Your program culminates with the opportunity to cement all your learning in your practical capstone challenge. This international expansion project will have you working in triads to leverage the work you completed in Business Challenge #2. Choose a solution to launch in an international market and finish with a final team presentation.
Key topics & skills
Sustainable Business Practices
Creating an Expansion Plan—Market Research & Financial Factors
Key Stakeholders & Engagement Strategies
Global Strategic Decision-Making
Courses and challenges subject to change
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Download a brochure for an in-depth look at Hult’s master’s programs.
Download a brochure for an in-depth look at Hult's master's programs.
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