Go Global

Build on everything you've learned so far and apply your business, technical, communication, and leadership skills to create project plans for global expansion that incorporate marketing trends and financial decision-making.

Courses in this module

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Core Course

Collaboration & Communication #3: Leadership Capstone Simulation

Now you've honed your communication and collaboration skills, it's time to put them to the ultimate test in this capstone experience—a leadership simulation.

Key topics & skills

  • Diagnosing & Resolving Team Performance Issues

  • Giving & Receiving Feedback

  • Capstone Simulation

Core Course

Digital Marketing

Explore the full range of digital marketing platforms and activities with best practices and innovation opportunities in mind. Consider the digital customer journey, online marketing, search engine optimization, paid search, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.

Key topics & skills

  • User-Generated Content & Co-Creation

  • SEO, SEM, Advertising Metrics & Online Audience Measurement

  • New Media Channels & Audiences

Core Course

Financial Decisions & Budgeting

All managers contribute to, and are responsible for, certain financial functions within a company—profit planning, breakeven analysis, operating budgets, capital budgets, and variance analysis. This course prepares you to understand and contribute to financial processes and decisions.

Key topics & skills

  • Financial Analysis, Targets & Outsourcing

  • Creating Budgets

  • Developing Performance Metrics to Manage & Guide a Company

  • Profit Planning & Breakeven Analysis

Core Course

Managing Global Projects

A key driver for competitive advantage is the successful planning and execution of projects. Equip yourself with a set of best-practices, tools, and project management frameworks to allow you to work successfully in a variety of project environments.

Key topics & skills

  • Strategic Alignment & Project Selection

  • Project Planning Methodologies & Tools

  • Project Execution in Various Organizational Contexts—Structure, Culture, Virtual Teams

Capstone Challenge

Capstone Challenge: New Market Expansion Plan (Triad Challenge)

Your program culminates with the opportunity to cement all your learning in your practical capstone challenge. This international expansion project will have you working in triads to leverage the work you completed in Business Challenge #2. Choose a solution to launch in an international market and finish with a final team presentation.

Key topics & skills

  • Sustainable Business Practices

  • Creating an Expansion Plan—Market Research & Financial Factors

  • Key Stakeholders & Engagement Strategies

  • Global Strategic Decision-Making

Courses and challenges subject to change

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    Application Deadline - Round 5

    June 2, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.