Market

Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.

Courses in this module

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Core Course

Building a Marketing Plan

Learn the essential tools and skills needed to write a marketing plan to start or grow a business or launch a new product or service. You’ll build the essential marketing knowledge, customer understanding, market analysis, and concepts for developing a practical, results-oriented marketing plan, covering strategy and implementation.

Key topics & skills

  • Market Segmentation & Mapping the Customer Journey

  • Implementation of Marketing Tactics

  • Digital Marketing Metrics

  • Building Brand Communities

  • Ethics of Marketing Strategy

Core Course

Collaboration & Communication #2: Teamwork

This course builds on the skills developed in Communication & Collaboration 1, moving from exploring your personal impact to exploring team impact. You’ll focus on conflict resolution and negotiation and influencing organizational outcomes through team decision making.

Key topics & skills

  • Team Collaboration

  • Team Diversity

  • Team Problem Solving Tools

  • Conflict Resolution

  • Negotiation

  • Bias & Decision Making

Core Course

Data Visualization & Analysis

While data is critical for making well-informed decisions, how you present and analyze data to stakeholders can make the difference between a new or improved business model and a missed opportunity. This course covers the design concepts involved in visualizing and analyzing data for decision-makers. You’ll use market-ready tools to perform ETL processes and create storytelling using data visualization tools.

Key topics & skills

  • Tableau—Exploratory Data Analysis Using Visualization

  • Perception & Cognition—Evaluate Visualization Design Alternatives

  • Applying Data Transformations for Visualization (Aggregation, Filtering)

  • Domain Specific KPIs

  • Connecting With Different Audiences—Dashboards & Story

Core Course

Financial Statement Analysis

As a business professional, you'll need to be able to interpret and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen that will enable you to carry out financial analysis and management of a company.

Key topics & skills

  • Accounting Processes & Financial Statement Principles

  • Financial Reporting, Global Accounting Standards & Regulatory Reporting Requirements

  • Financial Analysis Using Ratios & Trend Analysis

  • Decisions Based on Relevant Cost Concepts, Cost Behavior & Product Costing

  • Operating Budgets & Capital Investments

Business Challenge

Business Challenge #2: Sales (Individual Pitch Competition)

Put all your newly acquired business expertise to the test for this individual challenge to develop a new solution focused on sustainable processes or a sustainable new product. You’ll detail the location, process, and pilot scheme—and tell your story with data. Finish with a poster showcase to pitch your idea to a panel of judges.

Key topics & skills

  • Presenting & Articulating Strategy

  • Introducing a New Product to a New International Market

  • Conducting Market Research

  • Analyzing & Presenting Qualitative & Quantitative Data

  • Understanding & Improving Business Processes

Courses and challenges subject to change

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    Application Deadline - Round 1

    October 20, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.