Market
Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.
Courses in this module
Core Course
Building a Marketing Plan
Learn the essential tools and skills needed to write a marketing plan to start or grow a business or launch a new product or service. You’ll build the essential marketing knowledge, customer understanding, market analysis, and concepts for developing a practical, results-oriented marketing plan, covering strategy and implementation.
Key topics & skills
Market Segmentation & Mapping the Customer Journey
Implementation of Marketing Tactics
Digital Marketing Metrics
Building Brand Communities
Ethics of Marketing Strategy
Core Course
Collaboration & Communication #2: Teamwork
This course builds on the skills developed in Communication & Collaboration 1, moving from exploring your personal impact to exploring team impact. You’ll focus on conflict resolution and negotiation and influencing organizational outcomes through team decision making.
Key topics & skills
Team Collaboration
Team Diversity
Team Problem Solving Tools
Conflict Resolution
Negotiation
Bias & Decision Making
Core Course
Data Visualization & Analysis
While data is critical for making well-informed decisions, how you present and analyze data to stakeholders can make the difference between a new or improved business model and a missed opportunity. This course covers the design concepts involved in visualizing and analyzing data for decision-makers. You’ll use market-ready tools to perform ETL processes and create storytelling using data visualization tools.
Key topics & skills
Tableau—Exploratory Data Analysis Using Visualization
Perception & Cognition—Evaluate Visualization Design Alternatives
Applying Data Transformations for Visualization (Aggregation, Filtering)
Domain Specific KPIs
Connecting With Different Audiences—Dashboards & Story
Core Course
Financial Statement Analysis
As a business professional, you'll need to be able to interpret and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen that will enable you to carry out financial analysis and management of a company.
Key topics & skills
Accounting Processes & Financial Statement Principles
Financial Reporting, Global Accounting Standards & Regulatory Reporting Requirements
Financial Analysis Using Ratios & Trend Analysis
Decisions Based on Relevant Cost Concepts, Cost Behavior & Product Costing
Operating Budgets & Capital Investments
Business Challenge
Business Challenge #2: Sales (Individual Pitch Competition)
Put all your newly acquired business expertise to the test for this individual challenge to develop a new solution focused on sustainable processes or a sustainable new product. You’ll detail the location, process, and pilot scheme—and tell your story with data. Finish with a poster showcase to pitch your idea to a panel of judges.
Key topics & skills
Presenting & Articulating Strategy
Introducing a New Product to a New International Market
Conducting Market Research
Analyzing & Presenting Qualitative & Quantitative Data
Understanding & Improving Business Processes
Courses and challenges subject to change
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