Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.

Courses in this module

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Core Course

Communicating with Impact

Effective communication enables leaders to grow their impact in the world as part of a global community. In Communicating with Impact, you will learn to use storytelling as a powerful communication tool to inform, engage, motivate and inspire others. You will also develop presentation skills for success in business environments by learning how to create and deliver a clear, concise, and compelling pitch.

Key topics & skills

  • Communicating with Individuals & Groups

  • Presentation Skills: Storytelling

  • Presentation Skills: Pitching

Core Course

Business Insights Through Data

Successful businesses compare past business performance with newly acquired information to visualize industry trends and make decisions. Using data analysis helps companies predict industry and market trends and adapt accordingly. This course will help students understand and apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to their businesses and clients.

Key topics & skills

  • Using Descriptive Statistics Across Business Functions

  • Thinking Like an Analyst: Using Data to Understand Industry & Competitive Landscape

  • Regression: Uses & Implications in Business

  • Hypothesis Testing & Tiers of Non-Customers

  • Connecting the Dots: From Data to Decisions

Core Course

Building a Marketing Plan

Learn the essential tools and skills needed to write a marketing plan to start or grow a business or launch a new product or service. You’ll build the essential marketing knowledge, customer understanding, market analysis, and concepts for developing a practical, results-oriented marketing plan, covering strategy and implementation.

Key topics & skills

  • Market Segmentation & Mapping the Customer Journey

  • Implementation of Marketing Tactics

  • Digital Marketing Metrics

  • Building Brand Communities

  • Ethics of Marketing Strategy

Core Course

Financial Statement Analysis

As a business professional, you'll need to be able to interpret and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen that will enable you to carry out financial analysis and management of a company.

Key topics & skills

  • Accounting Processes & Financial Statement Principles

  • Financial Reporting, Global Accounting Standards & Regulatory Reporting Requirements

  • Financial Analysis Using Ratios & Trend Analysis

  • Decisions Based on Relevant Cost Concepts, Cost Behavior & Product Costing

  • Operating Budgets & Capital Investments

Business Challenge

Business Challenge: New Market

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Scholarship Deadline - Round 5

    July 31, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.