Growth
Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.
Courses in this module
Core Course
Communicating with Impact
Effective communication enables leaders to grow their impact in the world as part of a global community. In Communicating with Impact, you will learn to use storytelling as a powerful communication tool to inform, engage, motivate and inspire others. You will also develop presentation skills for success in business environments by learning how to create and deliver a clear, concise, and compelling pitch.
Key topics & skills
Communicating with Individuals & Groups
Presentation Skills: Storytelling
Presentation Skills: Pitching
Core Course
Business Insights Through Data
Successful businesses compare past business performance with newly acquired information to visualize industry trends and make decisions. Using data analysis helps companies predict industry and market trends and adapt accordingly. This course will help students understand and apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to their businesses and clients.
Key topics & skills
Using Descriptive Statistics Across Business Functions
Thinking Like an Analyst: Using Data to Understand Industry & Competitive Landscape
Regression: Uses & Implications in Business
Hypothesis Testing & Tiers of Non-Customers
Connecting the Dots: From Data to Decisions
Core Course
Building a Marketing Plan
Learn the essential tools and skills needed to write a marketing plan to start or grow a business or launch a new product or service. You’ll build the essential marketing knowledge, customer understanding, market analysis, and concepts for developing a practical, results-oriented marketing plan, covering strategy and implementation.
Key topics & skills
Market Segmentation & Mapping the Customer Journey
Implementation of Marketing Tactics
Digital Marketing Metrics
Building Brand Communities
Ethics of Marketing Strategy
Core Course
Financial Statement Analysis
As a business professional, you'll need to be able to interpret and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen that will enable you to carry out financial analysis and management of a company.
Key topics & skills
Accounting Processes & Financial Statement Principles
Financial Reporting, Global Accounting Standards & Regulatory Reporting Requirements
Financial Analysis Using Ratios & Trend Analysis
Decisions Based on Relevant Cost Concepts, Cost Behavior & Product Costing
Operating Budgets & Capital Investments
Business Challenge
Business Challenge: New Market
Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.
Key Topics & Skills
Cross Functional Strategic Decision Making, Planning & Coordination
Analyzing Real & Simulated Business Cases
Team Leadership & Dynamics
Courses and challenges subject to change
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