Market

Details make deals—streamline business processes, use data to gain insights, then devise and execute on sales plans—leading to persuasive presentations and pitches, tailored to different stakeholders.

Courses in this module

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Core Course

Business Process Analysis

Organizations can be conceptualized as a series of interlinked business processes. You'll look at designing, assessing, and improving business processes in product and service organizations.

Key topics & skills

  • Process Analysis

  • Process Improvement

  • Process & the Supply Chain

  • Demand & Supply in Local & Global Supply Chains

Core Course

Collaboration & Communication #2

Communication and Collaboration #2 builds on your skills developed in Module 1. You'll focus on individual effectiveness in team settings as well as team interaction, conflict resolution and negotiation, and decision-making.

Key topics & skills

  • Organizational Influence

  • Team Collaboration

  • Leadership & Change

Core Course

Data Visualization & Storytelling

While data is critical for making well-informed decisions, how you present data to stakeholders can make the difference between a new or improved business model and a missed opportunity. This course covers the design concepts involved in visualizing data for decision-makers. You’ll use market-ready tools to perform ETL processes and create storytelling using data visualization tools.

Key topics & skills

  • Creating a Compelling Narrative Through Data

  • Design Principles & Techniques of Data Visualization for Analysis & Decision-Making

  • Impactful & Ethical Storytelling

  • Creating Actionable Insights

Core Course

Selling to the Customer

The sales process is essential to building a relationship between company and customer, gathering important market research for product development, and operationalizing the promise of the brand. Build your sales skills and gain an understanding of the fundamental elements of the sales process.

Key topics & skills

  • Creating the Target Customer Persona

  • Mapping the Customer Journey

  • Developing the Perfect Sales Pitch

  • The Modern Consumer

  • Key Elements of a Successful Sales Strategy

Business Challenge

Business Challenge #2: Sales (Individual Pitch Competition)

Put all your newly acquired business expertise to the test for this individual challenge to develop a new solution focused on sustainable processes or a sustainable new product. You’ll detail the location, process, and pilot scheme—and tell your story with data. Finish with a poster showcase to pitch your idea to a panel of judges.

Key topics & skills

  • Presenting & Articulating Strategy

  • Introducing a New Product to a New International Market

  • Conducting Market Research

  • Analyzing & Presenting Qualitative & Quantitative Data

  • Understanding & Improving Business Processes

Courses and challenges subject to change

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    Application Deadline - Round 5

    June 2, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.