Launch

Leverage your new functional knowledge for organizational impact by bringing together elements from the Personal Impact and Teamwork courses. Hone your influence, leadership, and negotiation skills to learn how to effectively and ethically persuade in an organizational context.

Explore the full range of digital marketing platforms and activities, with best practice and innovation opportunities in mind. Consider the digital customer journey including online marketing, search engine optimization, and paid search. Understand links between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.

How do you finance a high-growth business? From self-funding to friends and family, to angel investors, to venture capital, and investment bankers, this course gives you the full gamut of entrepreneurial financing options, known as the “Stairway to Heaven”.

This hands-on course gives you an understanding of the key technology components of an e-commerce website. You’ll create a working e-commerce website and familiarize yourself with web development tools, content management, audience engagement, and shopping baskets.

Pull all the pieces together into a new venture investment pitch to a panel of investors. Create and deliver a persuasive presentation using the Perfect Pitch techniques, conveying the product concept, market opportunity and product milestones, and founding team that led to a worthy investment.