Get yourself up to speed with the latest sales and marketing techniques and innovations, then finalize your financing options before drawing it all together to create an investment pitch.

Courses in this module

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Core Course

Influencing Others

Influencing people is key to reaching shared understandings and goals in business. In Influencing Others, you will learn how to use influencing and persuasion tools to enable you to change people’s viewpoints and behaviours, helping you to maximise your impact in a variety of organizational contexts. Crucially, you will learn how to apply your skills to situations where you either do not have or cannot rely on formal positions of authority.

Key topics & skills

  • Persuasive Communication

  • Influence Without Authority

  • Managing Up and Across

Core Course

Entrepreneurial Sales & Marketing

All businesses need sales and marketing—and for new ventures, it's the difference between flourishing and failing completely. This course covers marketing topics such as identifying target customer segments, gaining initial trial, and building brand and customer loyalty as well as sales topics such as a go-to-market plan and managing a sales pipeline.

Key topics & skills

  • Sales & Marketing Processes and Customer Relationship Management

  • Marketing—Induce Trial, Reinforce Messaging, Branding

  • Social Media & Digital Marketing—Tools & Metrics

  • Sales Strategy

  • Sales Process

Core Course

Financing Innovation

How do you finance a high-growth business? From self-funding to friends and family, to angel investors, to venture capital, and investment bankers, this course gives you the full gamut of entrepreneurial financing options, known as the “Stairway to Heaven”.

Key topics & skills

  • Overview of Innovation Financing - Startups and Corporate Projects

  • Legal Considerations - Intellectual Property, Organizational Form, Securities Laws

  • Valuation and Capitalization Tables

  • Term Sheets and Distribution of Proceeds

  • Other Financing Alternatives

  • Harvesting and Managing in Financial Distress

Core Course

Meeting Sustainable Development Goals

This course explores the role of businesses and managers in contributing to the achievement of the United Nations Sustainable Development Goals (SDGs). You'll learn how to integrate sustainability principles into various business functions and develop strategies for creating positive social, environmental, and economic impact.

Key topics & skills

  • Introduction to Sustainable Development Goals

  • Business Sustainability Strategy

  • Global Perspectives on Sustainable Business

  • Social Responsibility & Ethical Business Practices

  • Managing & Innovating Sustainable Solutions

Business Challenge

Business Challenge: Impact 

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Scholarship Deadline - Round 5

    May 31, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.