Get yourself up to speed with the latest sales and marketing techniques and innovations, then finalize your financing options before drawing it all together to create an investment pitch.

Courses in this module

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Core Course

Communication & Collaboration 3: Influence & Persuasion

Leverage your new functional knowledge for organizational impact by bringing together elements from the Personal Impact and Teamwork courses. Hone your influence, leadership, and negotiation skills to learn how to effectively and ethically persuade in an organizational context.

Key topics & skills

  • Persuasion

  • Influence Without Authority

  • Managing Up & Across

  • Giving Voice to Values

  • Change Management & Leadership

Core Course

Digital Marketing

Explore the full range of digital marketing platforms and activities, with best practice and innovation opportunities in mind. Consider the digital customer journey including online marketing, search engine optimization, and paid search. Understand links between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.

Key topics & skills

  • Sponsored Search Advertising & SEO

  • Display Advertising

  • Content Marketing & Marketing Campaigns

  • Mobile Marketing & Social Media

  • Successful Online Business Models

Core Course

Financing Innovation

How do you finance a high-growth business? From self-funding to friends and family, to angel investors, to venture capital, and investment bankers, this course gives you the full gamut of entrepreneurial financing options, known as the “Stairway to Heaven”.

Key topics & skills

  • Overview of Innovation Financing - Startups and Corporate Projects

  • Legal Considerations - Intellectual Property, Organizational Form, Securities Laws

  • Valuation and Capitalization Tables

  • Term Sheets and Distribution of Proceeds

  • Other Financing Alternatives

  • Harvesting and Managing in Financial Distress

Core Course

Technology for Entrepreneurs

This hands-on course gives you an understanding of the key technology components of an e-commerce website. You’ll create a working e-commerce website and familiarize yourself with web development tools, content management, audience engagement, and shopping baskets.

Key topics & skills

  • Website Objectives

  • Domain Names

  • Website-Building Technology

  • Website Tools—CMS, Shopping Cart, Blogs

  • Website Design & Implementation and Best Practices for UI and UX

Business Challenge

Business Challenge #3

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key topics & skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Application Deadline - Round 3

    February 16, 2023

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.