Launch
Get yourself up to speed with the latest sales and marketing techniques and innovations, then finalize your financing options before drawing it all together to create an investment pitch.
Courses in this module
Core Course
Influencing Others
Influencing people is key to reaching shared understandings and goals in business. In Influencing Others, you will learn how to use influencing and persuasion tools to enable you to change people’s viewpoints and behaviours, helping you to maximise your impact in a variety of organizational contexts. Crucially, you will learn how to apply your skills to situations where you either do not have or cannot rely on formal positions of authority.
Key topics & skills
Persuasive Communication
Influence Without Authority
Managing Up and Across
Core Course
Entrepreneurial Sales & Marketing
All businesses need sales and marketing—and for new ventures, it's the difference between flourishing and failing completely. This course covers marketing topics such as identifying target customer segments, gaining initial trial, and building brand and customer loyalty as well as sales topics such as a go-to-market plan and managing a sales pipeline.
Key topics & skills
Sales & Marketing Processes and Customer Relationship Management
Marketing—Induce Trial, Reinforce Messaging, Branding
Social Media & Digital Marketing—Tools & Metrics
Sales Strategy
Sales Process
Core Course
Financing Innovation
How do you finance a high-growth business? From self-funding to friends and family, to angel investors, to venture capital, and investment bankers, this course gives you the full gamut of entrepreneurial financing options, known as the “Stairway to Heaven”.
Key topics & skills
Overview of Innovation Financing - Startups and Corporate Projects
Legal Considerations - Intellectual Property, Organizational Form, Securities Laws
Valuation and Capitalization Tables
Term Sheets and Distribution of Proceeds
Other Financing Alternatives
Harvesting and Managing in Financial Distress
Core Course
Meeting Sustainable Development Goals
This course explores the role of businesses and managers in contributing to the achievement of the United Nations Sustainable Development Goals (SDGs). You'll learn how to integrate sustainability principles into various business functions and develop strategies for creating positive social, environmental, and economic impact.
Key topics & skills
Introduction to Sustainable Development Goals
Business Sustainability Strategy
Global Perspectives on Sustainable Business
Social Responsibility & Ethical Business Practices
Managing & Innovating Sustainable Solutions
Business Challenge
Business Challenge: Impact
Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.
Key Topics & Skills
Cross Functional Strategic Decision Making, Planning & Coordination
Analyzing Real & Simulated Business Cases
Team Leadership & Dynamics
Courses and challenges subject to change
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