Get yourself up to speed with the latest sales and marketing techniques and innovations, then finalize your financing options before drawing it all together to create an investment pitch.
Core Course
Communication & Collaboration 3: Influence & Persuasion
Leverage your new functional knowledge for organizational impact by bringing together elements from the Personal Impact and Teamwork courses. Hone your influence, leadership, and negotiation skills to learn how to effectively and ethically persuade in an organizational context.
Key topics & skills
Persuasion
Influence Without Authority
Managing Up & Across
Giving Voice to Values
Change Management & Leadership
Core Course
Digital Marketing
Explore the full range of digital marketing platforms and activities, with best practice and innovation opportunities in mind. Consider the digital customer journey including online marketing, search engine optimization, and paid search. Understand links between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.
Key topics & skills
Sponsored Search Advertising & SEO
Display Advertising
Content Marketing & Marketing Campaigns
Mobile Marketing & Social Media
Successful Online Business Models
Core Course
Financing Innovation
How do you finance a high-growth business? From self-funding to friends and family, to angel investors, to venture capital, and investment bankers, this course gives you the full gamut of entrepreneurial financing options, known as the “Stairway to Heaven”.
Key topics & skills
Overview of Innovation Financing - Startups and Corporate Projects
Legal Considerations - Intellectual Property, Organizational Form, Securities Laws
Valuation and Capitalization Tables
Term Sheets and Distribution of Proceeds
Other Financing Alternatives
Harvesting and Managing in Financial Distress
Core Course
Technology for Entrepreneurs
This hands-on course gives you an understanding of the key technology components of an e-commerce website. You’ll create a working e-commerce website and familiarize yourself with web development tools, content management, audience engagement, and shopping baskets.
Key topics & skills
Website Objectives
Domain Names
Website-Building Technology
Website Tools—CMS, Shopping Cart, Blogs
Website Design & Implementation and Best Practices for UI and UX
Business Challenge
Business Challenge #3
Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.
Key topics & skills
Cross Functional Strategic Decision Making, Planning & Coordination
Analyzing Real & Simulated Business Cases
Team Leadership & Dynamics
Courses and challenges subject to change
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Download a brochure for an in-depth look at Hult’s master’s programs.