Delve deeper into the mechanics of starting a new business venture, and elevate your soft skills, before bringing it all together to present a business plan.

Courses in this module

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Core Course

Communicating with Impact

Effective communication enables leaders to grow their impact in the world as part of a global community. In Communicating with Impact, you will learn to use storytelling as a powerful communication tool to inform, engage, motivate and inspire others. You will also develop presentation skills for success in business environments by learning how to create and deliver a clear, concise, and compelling pitch.

Key topics & skills

  • Communicating with Individuals & Groups

  • Presentation Skills: Storytelling

  • Presentation Skills: Pitching

Core Course

Business Insights Through Data

Successful businesses compare past business performance with newly acquired information to visualize industry trends and make decisions. Using data analysis helps companies predict industry and market trends and adapt accordingly. This course will help students understand and apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to their businesses and clients.

Key topics & skills

  • Using Descriptive Statistics Across Business Functions

  • Thinking Like an Analyst: Using Data to Understand Industry & Competitive Landscape

  • Regression: Uses & Implications in Business

  • Hypothesis Testing & Tiers of Non-Customers

  • Connecting the Dots: From Data to Decisions

Core Course

Business Model Strategy

This course focuses on various dimensions of innovative business model design and related business process design. It prepares you to manage creativity effectively when generating high potential ideas and converting them into disruptive new business models. The emphasis is on using concepts, practices, and techniques from across functions and implementing them in teams.

Key topics & skills

  • Disruptive Innovation Playbook: Best Practices

  • Identifying and Mapping Human Centric Challenges

  • Deep Dive: Value Proposition Desig & Business Model Design

  • Applying Business Model Design to Portfolio Strategy and the Multiple Horizons of Renewal & Growth

  • The Innovators Dilemma-Defending Against Disruption, 4IR and the Accelerated Era of Disruption

Core Course

Digital Marketing Strategy & Execution

Explore the full range of digital marketing platforms and activities, with best practice and innovation opportunities in mind. Consider the digital customer journey, online marketing, SEO, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.

Key Topics & Skills

  • Marketing Strategy for the Post-Digital Consumer

  • User-Generated Content & Co-Creation

  • New Media Channels & Audiences

  • Transmedia storytelling

  • Execution, Implementation & Measurement of the Digital Marketing Strategy

Courses and challenges subject to change

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    Communicate With Us Your Way

    Our international team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

    Scholarship Deadline - Round 5

    July 31, 2024

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.