Plan
Delve deeper into the mechanics of starting a new business venture, and elevate your soft skills, before bringing it all together to present a business plan.
Courses in this module
Core Course
Business Model Strategy
This course focuses on various dimensions of innovative business model design and related business process design. It prepares you to manage creativity effectively when generating high potential ideas and converting them into disruptive new business models. The emphasis is on using concepts, practices, and techniques from across functions and implementing them in teams.
Key topics & skills
Disruptive Innovation Playbook: Best Practices
Identifying and Mapping Human Centric Challenges
Deep Dive: Value Proposition Desig & Business Model Design
Applying Business Model Design to Portfolio Strategy and the Multiple Horizons of Renewal & Growth
The Innovators Dilemma-Defending Against Disruption, 4IR and the Accelerated Era of Disruption
Core Course
Collaboration & Communication #2: Teamwork
This course builds on the skills developed in Communication & Collaboration 1, moving from exploring your personal impact to exploring team impact. You’ll focus on conflict resolution and negotiation and influencing organizational outcomes through team decision making.
Key topics & skills
Team Collaboration
Team Diversity
Team Problem Solving Tools
Conflict Resolution
Negotiation
Bias & Decision Making
Core Course
Entrepreneurial Sales & Marketing
All businesses need sales and marketing—and for new ventures, it's the difference between flourishing and failing completely. This course covers marketing topics such as identifying target customer segments, gaining initial trial, and building brand and customer loyalty as well as sales topics such as a go-to-market plan and managing a sales pipeline.
Key topics & skills
Sales & Marketing Processes and Customer Relationship Management
Marketing—Induce Trial, Reinforce Messaging, Branding
Social Media & Digital Marketing—Tools & Metrics
Sales Strategy
Sales Process
Core Course
Financial Literacy for Innovators
Innovators and entrepreneurs need a grasp on financial realities. They need to understand decisions, projections, financial statement analysis, cash flow, profitability, and return on investment. This course focus on early-stage financial priorities, such as "burn rate," "runway," and financial projection models.
Key topics & skills
The Four Basic Financial Statements
Financial Analysis—Ratios, Trends & Common Size
Profit Planning—Breakeven Points & Decision-Making Models
Entrepreneurial Priorities— Cash Burn Rate, Runway, Working Capital Management, Cash Budgeting
Alternative Forms of Financing Available to Ventures
Business Challenge
Business Challenge #2: Business Plan Presentation
Working in teams, you’ll apply your fresh knowledge and skills to a new or existing business. You’ll present a business plan focused on the value proposition and the minimum viable product, supported by your Business Model Canvas and its components.
Key topics & skills
Competitively Differentiated Value Propositions
Go To Market Planning—Marketing & Sales
Operational Planning—Production, Distribution, Support
Identifying & Establishing Key Relationships
Courses and challenges subject to change
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