Delve deeper into the mechanics of starting a new business venture, and elevate your soft skills, before bringing it all together to present a business plan.

Courses in this module

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Core Course

Business Model Strategy

This course focuses on various dimensions of innovative business model design and related business process design. It prepares you to manage creativity effectively when generating high potential ideas and converting them into disruptive new business models. The emphasis is on using concepts, practices, and techniques from across functions and implementing them in teams.

Key topics & skills

  • Disruptive Innovation Playbook: Best Practices

  • Identifying and Mapping Human Centric Challenges

  • Deep Dive: Value Proposition Desig & Business Model Design

  • Applying Business Model Design to Portfolio Strategy and the Multiple Horizons of Renewal & Growth

  • The Innovators Dilemma-Defending Against Disruption, 4IR and the Accelerated Era of Disruption

Core Course

Collaboration & Communication #2: Teamwork

This course builds on the skills developed in Communication & Collaboration 1, moving from exploring your personal impact to exploring team impact. You’ll focus on conflict resolution and negotiation and influencing organizational outcomes through team decision making.

Key topics & skills

  • Team Collaboration

  • Team Diversity

  • Team Problem Solving Tools

  • Conflict Resolution

  • Negotiation

  • Bias & Decision Making

Core Course

Entrepreneurial Sales & Marketing

All businesses need sales and marketing—and for new ventures, it's the difference between flourishing and failing completely. This course covers marketing topics such as identifying target customer segments, gaining initial trial, and building brand and customer loyalty as well as sales topics such as a go-to-market plan and managing a sales pipeline.

Key topics & skills

  • Sales & Marketing Processes and Customer Relationship Management

  • Marketing—Induce Trial, Reinforce Messaging, Branding

  • Social Media & Digital Marketing—Tools & Metrics

  • Sales Strategy

  • Sales Process

Core Course

Financial Literacy for Innovators

Innovators and entrepreneurs need a grasp on financial realities. They need to understand decisions, projections, financial statement analysis, cash flow, profitability, and return on investment. This course focus on early-stage financial priorities, such as "burn rate," "runway," and financial projection models.

Key topics & skills

  • The Four Basic Financial Statements

  • Financial Analysis—Ratios, Trends & Common Size

  • Profit Planning—Breakeven Points & Decision-Making Models

  • Entrepreneurial Priorities— Cash Burn Rate, Runway, Working Capital Management, Cash Budgeting

  • Alternative Forms of Financing Available to Ventures

Business Challenge

Business Challenge #2

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key topics & skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Application Deadline - Round 3

    February 16, 2023

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.