Delve deeper into the mechanics of starting a new business venture, and elevate your soft skills, before bringing it all together to present a business plan.

Courses in this module

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Core Course

Disruptive Business Models

The Business Model Canvas is a proven business tool covering the nine key components of business planning. Learn to formulate hypotheses on critical factors, create test plans, test, and adapt or pivot as the research indicates. Develop a revenue model that will lead to a financially sustainable business.

Key topics & skills

  • The Business Model Canvas & Alternatives

  • Research Methods & Analysis

  • Testing Hypothese

  • Perfect Pitch Presentation Training

Core Course

Collaboration & Communication #2

Communication and Collaboration #2 builds on your skills developed in Module 1. You'll focus on individual effectiveness in team settings as well as team interaction, conflict resolution and negotiation, and decision-making.

Key topics & skills

  • Organizational Influence

  • Team Collaboration

  • Leadership & Change

Core Course

Entrepreneurial Sales & Marketing

All businesses need sales and marketing—and for new ventures, it's the difference between flourishing and failing completely. This course covers marketing topics such as identifying target customer segments, gaining initial trial, and building brand and customer loyalty as well as sales topics such as a go-to-market plan and managing a sales pipeline.

Key topics & skills

  • Sales Funnel—Stages & Management

  • Determining the Sales Channel Strategy

  • Developing a Sales Strategy—Pricing, Developing Prospects & Sales Management

  • Product & Marketing Communications, Materials & Website Content

  • Strategic Alliances & Value Exchanges

  • Establishing Relationships with Strategic Partners

Core Course

Financial Literacy for Entrepreneurs

Entrepreneurs need a grasp on financial realities, decisions, and projections. Familiarity with financial statement analysis, cash flow, profitability, return on investment is essential. Focus on early-stage financial priorities, such as "burn rate," "run rate," and financial projection models.

Key topics & skills

  • Financial Reporting & Analysis

  • Cost Behavior for Products & Companies

  • Entrepreneurial Financial Priorities—Cash Burn Rates, Income & Cash Flow Projections

Business Challenge

Business Challenge #2: Business Plan Presentation

Working in teams, you’ll apply your fresh knowledge and skills to a new or existing business. You’ll present a business plan focused on the value proposition and the minimum viable product, supported by your Business Model Canvas and its components.

Key topics & skills

  • Competitively Differentiated Value Propositions

  • Go To Market Planning—Marketing & Sales

  • Operational Planning—Production, Distribution, Support

  • Identifying & Establishing Key Relationships

Courses and challenges subject to change

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    Application Deadline - Round 5

    June 2, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.