Delve deeper into the mechanics of starting a new business venture, and elevate your soft skills, before bringing it all together to present a business plan.
Core Course
Disruptive Business Models
The Business Model Canvas is a proven business tool covering the nine key components of business planning. Learn to formulate hypotheses on critical factors, create test plans, test, and adapt or pivot as the research indicates. Develop a revenue model that will lead to a financially sustainable business.
Key topics & skills
The Business Model Canvas & Alternatives
Research Methods & Analysis
Testing Hypothese
Perfect Pitch Presentation Training
Core Course
Collaboration & Communication #2
Communication and Collaboration #2 builds on your skills developed in Module 1. You'll focus on individual effectiveness in team settings as well as team interaction, conflict resolution and negotiation, and decision-making.
Key topics & skills
Organizational Influence
Team Collaboration
Leadership & Change
Core Course
Entrepreneurial Sales & Marketing
All businesses need sales and marketing—and for new ventures, it's the difference between flourishing and failing completely. This course covers marketing topics such as identifying target customer segments, gaining initial trial, and building brand and customer loyalty as well as sales topics such as a go-to-market plan and managing a sales pipeline.
Key topics & skills
Sales Funnel—Stages & Management
Determining the Sales Channel Strategy
Developing a Sales Strategy—Pricing, Developing Prospects & Sales Management
Product & Marketing Communications, Materials & Website Content
Strategic Alliances & Value Exchanges
Establishing Relationships with Strategic Partners
Core Course
Financial Literacy for Entrepreneurs
Entrepreneurs need a grasp on financial realities, decisions, and projections. Familiarity with financial statement analysis, cash flow, profitability, return on investment is essential. Focus on early-stage financial priorities, such as "burn rate," "run rate," and financial projection models.
Key topics & skills
Financial Reporting & Analysis
Cost Behavior for Products & Companies
Entrepreneurial Financial Priorities—Cash Burn Rates, Income & Cash Flow Projections
Business Challenge
Business Challenge #2: Business Plan Presentation
Working in teams, you’ll apply your fresh knowledge and skills to a new or existing business. You’ll present a business plan focused on the value proposition and the minimum viable product, supported by your Business Model Canvas and its components.
Key topics & skills
Competitively Differentiated Value Propositions
Go To Market Planning—Marketing & Sales
Operational Planning—Production, Distribution, Support
Identifying & Establishing Key Relationships
Courses and challenges subject to change
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