Ideate
As an entrepreneur, you’ll often find you’re the CFO, CTO & CEO in one. Apply the business fundamentals while you nurture your entrepreneurial spirit and skills.
Courses in this module
Core Course
Business Bootcamp
You'll need broad business knowledge to be a well-rounded professional. Then, you can evaluate market opportunities, design operations, and build profitable business models—all in collaboration with peers from across your company and beyond. Get a broad view of functions across a company before applying your learning in an immersive, intense, and challenging multi-stage business simulation.
Key topics & skills
Business Functions & Concepts
Collaborating in High Performance Teams
Strategy Simulation
Core Course
Business Insights from Data
Many business problems can be solved with data. Learn how statistics and data analysis tools can lead to better business decisions and predict industry and market trends—enabling you to stay a step ahead.
Key topics & skills
Business Metrics for Data Analysis
Quantitative & Qualitative Analyses
Data Sampling, Testing & Analysis
Research Methods
Core Course
Collaboration & Communication #1
Effective communication and collaboration skills can make or break a successful career. Gain a clear understanding of the most in-demand interpersonal competencies and skills in business today. Then, continually apply these skills in exercises and role plays, and graduate with the soft skills needed to succeed in the global workplace.
Key topics & skills
Managing Yourself
Communicating with Individuals & Groups
Presentation Skills
Drivers of Effective Team Collaboration
Core Course
Design Thinking & Customer Discovery
An exciting new idea is just the beginning—then the real work begins. Who wants or needs the product? What are its most important features? This course provides a roadmap to explore the commercial potential for a product or service through creativity of product design and customer feedback.
Key topics & skills
Value Propositions—Unique, Valuable & Sustainably differentiated from the Competition
Minimum Viable Product
Applying Customer Discovery Techniques to Identify Unmet Needs & Customer Personas
Applying Customer Validation to Research Demand & Pricing
Core Course
Future & Emerging Tech
Are entrepreneurs really born and not made? Do breakthrough ideas just suddenly occur to an entrepreneur? Learn techniques to see innovations and trends that lead to "foresight". Then, capitalize on these insights to formulate new products and services that meet identified customer needs, before testing and iterating to confirm viability and potential.
Key topics & skills
The Long Arc of the Entrepreneur—Essential Characteristics & Perspectives of Entrepreneurs & Founding Teams
Applying Futures Thinking—Identifying Potential Innovations & Drivers of Change
Foresight Tools & Design Thinking Models
Applying Design Thinking—Identifying Unmet Needs & Developing New Products & Services
Business Challenge
Business Challenge #1: New Product Pitch
You and your team will apply your futures thinking and design thinking in this new product design challenge. You'll be provided with some new technologies as the basis for creating a new product or service to meet an unmet customer need, before presenting your new product pitch to an executive team.
Key topics & skills
Futures Thinking to Identify Technologies & Trends
Design Thinking to Explore Customer Needs & Potential Solutions
Prototyping & Feedback to Develop Minimum Viable Products
Articulating Value Propositions
Courses and challenges subject to change
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