Discovery Week July 13–18, 2026
Attention Overload: Breaking through the Noise
One of the most pressing questions in marketing today centers around not whether brands can create more content, personalize more precisely, or automate more efficiently — but whether any of it actually cuts through. Through this immersive week of dynamic sessions, expert debate, and real-world challenge, you'll explore how AI, saturation, and shifting consumer behavior are reshaping the battle for attention. Walk away with a sharper understanding of what earns attention, how brands build relevance and trust, and why human creativity and judgment still make the difference.
What's Included
Expert talks
Join industry leaders and subject matter experts as they share their insights, wisdom, and ground-breaking ideas. Learn, grow, and be inspired by the thinkers shaping the future of business.
Programs tailored to your career goals
Discover how our master's and MBA programs can elevate your career, develop your skills, and empower you to achieve your professional goals.
Masterclasses
Ready to tackle real-world business challenges? Join us for a professor-led session designed to inspire and challenge your thinking, and give you a real taste of learning at Hult.
Preparation seminars
Are you gearing up for the next step in your academic journey? Whether it's mastering the GMAT or perfecting your application, we've got you covered.
Please register below for the sessions.
Monday, July 13, 2026
Expert Talk
Global Messaging: Clarity in a Distracted World
In this latest Expert Talk episode, we explore what cuts through when audiences are flooded with content and platforms are saturated. With a practical marketing lens, we’ll unpack how to reduce digital clutter — not add to it by sharpening your positioning, simplifying your message, and building a content strategy that’s designed for real engagement—turning fleeting impressions into meaningful action.
Thursday, July 16, 2026
Masterclass
Attention Overload: Breaking through the Noise
The more brands personalize, automate, and optimize, the more noise they create—and the faster customers tune out. Drawing on his early work in attention economy research, Dr. Patrick Lynch unpacks the AI paradox reshaping marketing today and where the lasting competitive advantage actually lives.
Friday, July 17, 2026
Saturday, July 18, 2026
In-person Open House
London Open House
Come and join us for the day at Hult's Campus in the heart of London and experience our vibrant global community firsthand. Attend a masterclass with a Hult professor, network with your future classmates, chat with current students, and gain insights from our alumni.
