Session 10: Deeper Dive Into Marketing

This session will focus on defining a clear marketing strategy and the key elements of the marketing mix. Students will learn how to set strategic objectives and identify target markets, ensuring that business goals are aligned with market opportunities. The session will delve into building a coherent marketing mix—product, price, place, and promotion—that works seamlessly together to deliver impact. Additionally, students will explore strategies to engage with customers in a relevant and meaningful way, fostering strong connections and driving high levels of engagement that support long-term business growth.