Your first submission is a short slide deck that pitches one idea to LEGO. It answers a single question: what new NINJAGO Legends product would teens aged 13 to 17 really want?
Your idea can be:
A toy
A digital or physical experience
A merchandise line
A collaboration with another brand
Another way to bring NINJAGO Legends to teens
Read below for more information.
Session information
Date
Monday, October 26
Time
11:59pm Eastern Standard Time
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One person must submit for the entire team.
Your submission must be a ppt file and named using the following format: TEAMNAME_SCHOOLNAME_TEAMID.ppt
LEGO says: "The strongest concepts will demonstrate a clear understanding of Teen culture and behavior, create meaningful engagement and deliver strong commercial success."
In practice, that means:
One clear idea. Someone should understand it in 15 seconds.
Comprehensive understanding: Show you understand the market, the competitors, and the trends affecting your idea.
Real teens, not guesses. Use what you heard from teens aged 13 to 17, including things they did not like.
A real NINJAGO Legends connection. Drive the fandom. Use the story, heroes or world, not only the logo.
A believable plan. Say where it would be sold and what the first step would be.
Easy to read. One idea per slide, big text, and a source for every number.
Confirm your submission meets these criteria, then submit.
My idea is clear in one sentence.
My slides explain the link to NINJAGO Legends.
My slides say which teens it is for and why they would want it.
My slides show how it makes fans love NINJAGO Legends more and brings in new fans.
My slides say where and how teens would buy it, and how we would market it.
My slides show that it could really be made.
We talked to real teens aged 13 to 17 and used what they said.
We used our own work or public sources, and every number has a source.
No copied ideas, and no AI-made LEGO or NINJAGO artwork.
It is one PowerPoint with 10 slides or fewer.
The file is named with our team name.
Our teacher or team leader has checked it.
