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Session Deliverables

By the end of the session, students will be able to: 

  • Analyze the market environment and industry trends using structured tools. 

  • Identify market gaps and unmet customer needs that signal business opportunities. 

  • Assess and map the competitive landscape by evaluating rivals’ strengths and weaknesses. 

  • Define and articulate clear market opportunities, focusing on: 
    - Customer Segments – who the opportunity is for 
    - Unmet Needs / Jobs-to-be-Done – what problems or gaps exist
    - Current Alternatives – how needs are currently addressed


Session Speaker

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