What makes someone truly want something, and what keeps them coming back for more? This session explores both sides of that question: the psychology behind why customers choose what they choose, and the full arc of how they discover, engage with, and return to something they love. Participants will move past surface-level assumptions to understand what their audience actually values, then map the moments along the way where that value is won, lost, or deepened building the foundation for ideas that don't just resonate once, but earn lasting loyalty.
Session 5: Customer Behavior & Journey
Session information
Date
Friday, 9 October 2026
Format
On Demand Lecture
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