This session will explore how to craft a compelling value proposition anchored in market insights and emerging trends. Students will engage in structured ideation processes to translate key market shifts into innovative concepts. Students will engage in structured ideation processes to translate key market shifts into innovative concepts, focusing on defining clear, differentiated value propositions that address real market needs and drive business growth.
Session 7: Value Proposition
Session information
Date
Thursday, 15 October 2026
Format
On Demand Lecture
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