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Hult Future Leaders Challenge Schedule

The weekly schedule is available until the semifinals. As the challenge progresses, we will continue to update this page.


Live sessions: Registration for live sessions will open one week in advance. You can find the times listed below, and register for the time that works best for you. Every live session will be recorded and uploaded within 24 hours of ending.


Prerecorded sessions: We have a number of prerecorded sessions for you to watch at your own pace.

Live on Zoom

Challenge Launch with Client

Join LEGO® for the launch of this year's challenge.


Wednesday, September 30, 2026


8am BST and 2pm BST


*Zoom link sent to your email one day before.

On-Demand Lecture

Understanding Markets, Competitors, & Trends

This session will focus on understanding the market environment, identifying market gaps, and assessing the competitive landscape.


Friday, October 2, 2026

On-Demand Lecture

Introduction to Design Thinking

This session will focus on understanding user needs, defining the right problem, and developing ideas that respond to real challenges.


Monday, October 5, 2026

Live on Zoom

Who is Your Customer?

Explore customer segments, needs, and behaviors to answer the critical question: Who is your customer?


Wednesday, October 7, 2026


11am BST and 6pm BST


*Register using the link below

On Demand Lecture

Customer Behavior & Journey

What makes someone truly want something, and what keeps them coming back for more? This session explores both sides of that question.


Friday, October 9, 2026

Live on Zoom

Optional Office Hours

Ask questions, get feedback on your ideas, or clarify concepts related to the challenge.


Tuesday, October 13, 2026


11am BST, 4:30pm BST and 7pm EST


*Register using the link below

On Demand Lecture

Value Proposition

Craft a compelling value proposition anchored in market insights and emerging trends.


Thursday, October 15, 2026

Live on Zoom

Optional Office Hours

Ask questions, get feedback on your ideas, or clarify concepts related to the challenge.


Tuesday, October 20, 2026


11am BST, 4:30pm BST and 7pm BST


*Register using the link below

Milestone

First Submission Due

Time to submit your proposals! View content to understand what is needed and to submit your presentations.


Monday, October 26, 2026

Part 2

Deeper Dive Into Marketing

Students will learn how to set strategic objectives and identify target markets, ensuring that business goals are aligned with market opportunities.


Wednesday, November 4, 2026

Part 2

Fandom in Action: Engagement & Creative Assets

In this session, you turn your product concept into an engagement idea and the creative assets that bring it to life.


Wednesday, November 11, 2026

Part 2

Live Client Session

Join Mila and Cristina from Lego.

More info coming soon.


Wednesday, November 18, 2026

Milestone

Semi-Final Presentations

All submissions are reviewed and 20 teams are selected to present in the semi-finals, live on November 21.


Saturday, November 21, 2026

Milestone

Final Presentations

All submissions are reviewed and 10 teams are selected to present in the finals, live on December 11.


Friday, December 11, 2026

Meet your faculty


Frequently asked questions


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