Discovery Week March 16–21, 2026
To AI or Not to AI? When Marketers Should Lean In and When to Resist
AI promises to transform marketing—but not every application is a win. Join us for a week that cuts through the noise and focuses on what really matters: where AI helps, where it hinders, and how to tell the difference. Through live faculty sessions and real-world examples, you'll walk away knowing how to use AI strategically—without putting your brand or customer experience at risk.
What's Included
Expert talks
Join industry leaders and subject matter experts as they share their insights, wisdom, and ground-breaking ideas. Learn, grow, and be inspired by the thinkers shaping the future of business.
Programs tailored to your career goals
Discover how our master's and MBA programs can elevate your career, develop your skills, and empower you to achieve your professional goals.
Careers spotlight
Are you interested in learning how Hult can support your career and help you advance or pivot professionally? Join us to find out.
Masterclasses
Ready to tackle real-world business challenges? Join us for a professor-led session designed to inspire and challenge your thinking, and give you a real taste of learning at Hult.
Preparation seminars
Are you gearing up for the next step in your academic journey? Whether it's mastering the GMAT or perfecting your application, we've got you covered.
Agenda
Please register for all sessions you're interested in.
Monday, March 16, 2026
What if the most future-proof career move isn’t choosing between creativity and numbers, but mastering both?
In this episode of Hult’s Expert Talk, head of enrollment Gabriel Buguñá sits down with dual degree student Annika Erdmann to explore the career value of combining a Master’s in Marketing with a Master’s in Finance.
Tuesday, March 17, 2026
Careers Spotlight
What's Trending in the US, UK, and UAE?
Join this interactive webinar to hear from our global careers team and current Hult students. They’ll share employment trends, how Hult supports your career journey, and real experiences navigating career planning—plus the skills you need to succeed as a future-ready professional in an AI-driven world.
Thursday, March 19, 2026
Masterclass
To AI or Not to AI? Where Marketers Need to Apply and Resist AI Application
AI is reshaping marketing—but more isn’t always better. Some applications boost productivity, while others can harm brand perception and customer trust.
During this session, we’ll explore where AI adds value, where it falls short, and where marketers should resist using it.
Friday, March 20, 2026
