Undergraduate Specializations

Your choice of specialization gives you an edge in the fields you are most interested in pursuing after your graduation. Choose from five areas of concentration with a major, and add a minor to specialize in another area based on your interests and goals.




The courses you’ll complete as part of your major will deepen your business knowledge and provide a foundation of skills and experience for your future career. By the end of your second year, you can choose your major. This choice largely dictates your course options during your final years of study, and often aligns closely with your career aspirations.

Business Analytics

Learn to harness the power of big data and statistics to see trends, find hidden opportunities, and “tell a story” to influence the direction of significant strategic decisions in any industry.

Sample topics:

  • Data Visualization
  • Forecast Modeling
  • Machine Learning
  • Optimization
  • Python, R & SQL

The Business Analytics major qualifies as a STEM (Science, Technology, Engineering, Math) degree, which provides the potential for an additional two years (so three total) of work authorization in the US for international students.


Finance majors come to understand the powerful role that risk, return, and value play in the success of global businesses. This major equips you with the skillset to follow a career in corporate finance or investment banking. We also help students to prepare for the CFA exams.

Sample topics:

  • Asset Valuation
  • Cash Flow Analysis
  • Financial Markets & Institutions
  • Portfolio Management
  • Risk Management

Successful completion of our Major in Finance counts toward an ACCA qualification, giving you a head start toward an internationally recognized professional accounting certification.


Whether you have an entrepreneurial ambition of your own, or are looking to add value to any employer, this major sharpens your adaptive thinking and innovation skills so you’ll thrive in today’s demanding global business environment.

Sample topics:

  • Building Social Enterprises
  • Disruptive Innovation
  • Family Business
  • Networking & Business Development
  • Nontraditional Finance

Got an idea for a startup? Watch the video to learn more about how our in-house incubator is helping Hult students launch their own businesses.


Equip yourself with the people skills, negotiation and influencing techniques, and knowledge of effective management practices necessary for success in leadership roles within any industry.

Sample topics:

  • Change Management
  • Employee Motivation
  • Leadership
  • Operations Management
  • Strategic Decision Making


Learn to understand consumer behavior, how to connect with market needs, and how to shape brand perceptions. Embrace the latest thinking about the customer/brand relationship and get ready to be creative.

Sample topics:

  • Brand Identity & Equity
  • Competitive Analysis
  • Digital & Social Media Marketing
  • Market Research & Consumer Behavior
  • Segmentation, Targeting & Positioning

Our Major in Marketing counts toward the Chartered Institute of Marketing (CIM) qualifications, making it easier to then gain independent validation through an internationally recognized professional marketing certification.

Not sure which major to choose?

That's OK—you don't have to choose a major right away. You'll have time to discover your strengths and interests through Core Courses, clubs, visiting speakers, and project opportunities. Your professors, the deans, and the career development department are also on hand to help you decide on the major that is best aligned with your goals. You’ll also have the choice of focusing on General Business, which means that you don’t declare a major.



If you want to dig deeper into understanding consumers and what makes them tick, you could major in Marketing with a minor in Psychology. Or perhaps you want to combine a major in Entrepreneurship with a minor in Computer Science to help you jump-start your bold idea for an app and future business.

Computer Science

Gain insight into the thinking, language, and software used by today's developers to create tomorrow's technology, and deepen your understanding of how digital products are brought to life.

Sample topics:

  • Design Engineering
  • Innovative Technology & App Development
  • Python, Java & SQL


Connect with your right brain and understand the vital role visual design plays in communication, business strategy, and the consumer experience.

Sample topics

  • Design Visualization & Prototyping
  • Interaction Design & Usability
  • Photoshop, Illustrator, InDesign & Premiere


Equip yourself with a better understanding of human psychology to provide insight when managing staff, connecting with consumers, or developing better self-awareness.

Sample topics:

  • Bias & Discrimination
  • Intrinsic & Extrinsic Stimuli
  • Irrational Consumers



Download a brochure for an in-depth look at Hult's undergraduate program.