Brand Challenge
In this challenge, students take on the role of consultants, collaborating with real organizations to solve complex business challenges.
AT A GLANCE:
Challenge: Business plan
3 core courses
Skills workshops: Collaboration + Curiosity
1 Enrichment elective
Required for all
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Core courses
Financial Accounting
Microeconomics
Marketing
Under the supervision of faculty, you’ll work on projects ranging from market entry strategies to process optimization, leveraging your academic knowledge in strategy, operations, finance, and marketing to deliver impactful recommendations.
Take on the role of brand consultant
The challenge encourages you to approach problems with an interdisciplinary mindset, recognizing that business problems rarely fit into isolated functional silos. By engaging with industry partners, you’ll apply your learning in real-world scenarios, developing solutions that are both innovative and actionable.
At the end of the term, student teams will present their solutions to stakeholders, demonstrating their ability to bridge theory and practice.
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Skills workshops
Skills workshops are intensive, hands-on classes integrated throughout your core program. Focused on developing essential soft skills—such as public speaking, teamwork, and leadership—these workshops are fundamental to excelling in core challenges and for long-term professional success.
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We worked with a live client, tracking the journey from student to first job. It was so apt and really improved my research and presentation skills.
Jo Blisse Ngarambe
Rwanda/US
Class of 2020
There's still room in our undergraduate program for students like you.