Hult’s newest book demystifies the game-changing practices of today’s most successful businesses and explores how they connect with customers

(BOSTON – July 24, 2012) ‘Connectivate! Companies Innovating to Be Always Available,’ tells the story of 50 companies that have revolutionized the way they communicate with customers. All 50 share the same characteristic: being available anytime and anywhere. The authors have coined the term ‘connectivate’ to describe the different ways these companies have used people and technology to make themselves constantly available.

The book provides the insight and tools readers need to assess how their businesses can better connectivate. It describes the attributes of successful connectivations, which include increasing consumer trust, simplifying search, and increasing the customer base. These connectivations can have a massive impact on businesses in terms of how quickly and efficiently they bring new ideas to market.

Organizations such as Amazon, eHarmony, TED, and Quirky are examined in terms of their customer appeal, novelty and impact. The book also plots and analyses the breakthrough ideas that allowed each company to capitalize on its connectivation.

For example, the authors explain the way Yelp has used trusted reviews to gain more than 53 million monthly visitors. Previously, visitors had to rely on city guides that were either filled with directory listings or professional reviews of local places such as restaurants and attractions. Yelp has harnessed the desire of people to share experiences, combined it with online technology, and implemented a revenue stream where businesses pay to have themselves listed first.

Dr. Hitendra Patel, Hult’s Professor of Innovation and Managing Director of the IXL Center, a leading innovation management consultancy, said: “It’s crucial for companies to understand how communication, information and technology is shaping the new business dynamic of being always-available and how this can be harnessed to improve both the company’s offering and its bottom line.”

Dr. Stephen Hodges, President of Hult International Business School, added: “This book takes an analytical approach, helping readers make sense of the shifting sands of modern business. It demonstrates the thought-leadership for which Hult is renowned.”

About Hult International Business School

Hult is the world’s most international business school with campuses in Boston, San Francisco, London, Dubai, and Shanghai. The School offers a range of business-focused programs including MBA, Executive MBA, Master and Undergraduate degrees. Hult’s one-year MBA program is ranked in the top 30 in the world by The Economist and 1st in International Experience by the Financial

Kickstart your career in this education and innovation hotspot by studying at Hult’s Boston business school. To find out more, take a look at our blog Student perspective: The best of Boston. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.