(BOSTON – January 26, 2012) The book, entitled Digital Leader , uses real-life examples and Qualman’s extensive research to summarize five keys to success and influence for effective leadership in today’s digital world.

“In the book I help people to lead a better digital life today and show them how small changes can shape what their digital legacy will look like 100 years from now,” said Qualman, Professor at Hult International Business School. “All the time we’re leaving a digital footprint, but there’s also a digital shadow – that’s the stuff that other people write about you. So even if you avoid new technology all together, what you do offline will be posted online by others — creating a digital shadow. In the U.S. 92% of children under two-years-old already have a digital shadow.”

Qualman rose to prominence after high-profile stints at global companies like Yahoo, AT&T and Cadillac. Qualman embraced social media early and is now a respected authority in digital circles, delivering keynote speeches to business and government leaders, as well as, students at Hult International Business School in Boston, San Francisco, London, Dubai and Shanghai. Socialnomics, the forerunner to his new book, made Amazon’s number one bestseller list in the UK, US, Germany, Korea, Italy, Japan, Brasil and Canada. “My goal with Digital Leader was to create a book for anyone who wants to improve their online presence and digital footprint. I provide tactical and practical advice that people can do today to make a difference that lasts a lifetime.”

Digital Leader is on sale now.

Erik Qualman is author of Socialnomics and a blog of the same name.

About Hult International Business School

Hult is the world’s most international business school with campuses in Boston, San Francisco, London, Dubai, and Shanghai. The School offers a range of business-focused programs including MBA, Executive MBA, Master and Undergraduate degrees. Hult’s one-year MBA program is ranked in the top 30 in the world by The Economist and among the top 100 by the Financial Times.  www.hult.edu.

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