For Leonardo Caruso, a Bachelor’s in Business Administration student at Hult Boston, landing a summer internship at Ferrari wasn’t just a professional milestone—it was a childhood dream come true. Driven by a long-standing passion for the brand and a keen interest in marketing, Leonardo made a real impact during his two-month internship with Ferrari North America’s marketing team.

In this conversation, Leonardo talks about the support he received from the Hult careers team, the hands-on nature of his projects at Ferrari, and how his Hult education gave him the confidence to thrive inside one of the world’s most iconic luxury brands.

Q: What inspired you to pursue this role?

Leonardo: I’ve been passionate about Ferrari since I was a child. It’s not just a brand, it’s a symbol. When I started studying marketing at Hult, I knew I wanted to merge that passion with my professional path. So here I am!

Q: What was it like when you found out you got the internship?

Leonardo: Unbelievable. When I received the contract and read through the responsibilities, I was genuinely excited. I was going to be working on everything from internal presentations to market analysis. Seeing that document made it all real, it was emotional.

Q: How did the Hult curriculum prepare you for the internship?

Leonardo: In so many ways. First, Professor Mo Willan’s marketing course helped me fall in love with the field. But beyond that, Hult’s practical approach—from business simulations to team projects—really mirrors what it’s like to work inside a company. I already knew how to manage team dynamics, organize tasks, and deliver strategic presentations.

One of my class projects involved launching an app in the US market. We had to conduct in-depth competitor analysis and present a go-to-market plan. That experience directly translated to the kind of research and communication I had to do at Ferrari.

Q: Did you take advantage of any career resources or networking opportunities at Hult?

Leonardo: Absolutely. I worked closely with a career advisor at Hult. She helped me refine my resume to fit US standards and gave me tips on how to present myself professionally. I also attended guest speaker sessions and events at Hult Center, where professionals from top companies shared their journeys. Listening to them gave me valuable insights and motivation.

 

Q: What kind of work did you do during your internship at Ferrari?

Leonardo: My first assignment was building a Ferrari model lineup from 1948 to 2025—documenting key specs, technical details, and visuals for internal use. That alone taught me so much about the brand’s legacy.

But my flagship project was a comprehensive market analysis focused on ultra-high-net-worth individuals in the US. I researched where Ferrari had growth opportunities, evaluated dealership performance across North America, and built a 40-slide presentation backed by Excel data models. It was challenging but incredibly rewarding.

Q: What was the biggest lesson or insight you gained from the internship?

Leonardo: That people make the difference. Working within Ferrari’s marketing team—and also collaborating with sales, finance, and events teams—showed me the value of team cohesion, communication, and humility. The work environment was fast-paced, but incredibly collaborative. I always felt supported, and they appreciated my curiosity. In fact, my manager even wrote in a farewell letter, “Keep being curious.” That meant a lot.

Q: What challenges did you face, and how did you overcome them?

Leonardo: The market analysis project was the most intense. I had to measure dealership performance from 2023 to 2024, understand where Ferrari could expand, and present strategic recommendations. The work was detailed and high-stakes, but I relied on everything I learned at Hult—especially the attention to detail, structure, and storytelling in presentations.

Q: If you could give yourself one piece of advice before this internship started, what would it be?

Leonardo: Ask even more questions. I asked a lot already, but I’ve realized how important curiosity is—especially in such a complex and prestigious company. Don’t wait. Ask why something is done a certain way. That’s how you grow, and it also challenges how things are done, asking how they could be done differently.

Q: What advice would you give to Hult students looking for internships or jobs?

Leonardo:

  • Do what you genuinely love—because when you’re passionate, you give 100%.
  • Don’t underestimate the power of experience. Every presentation, every class project adds value to your profile.
  • Be active on LinkedIn, connect with people, and apply widely.
  • And finally—stay curious. Even if a task isn’t exciting, ask yourself why it matters. That’s how you turn any experience into growth.

Leonardo’s summer at Ferrari is more than just a career highlight—it’s a reminder that curiosity, drive, and preparation can turn passion into opportunity. At Hult, we’re proud to be part of that journey, helping students go from the classroom to the world’s most iconic brands.

Find out more about our Bachelor’s in Business Administration program here.