2022 Challenge
Task: Create multimedia marketing campaigns to promote Clear Hair, a Unilever brand, to Gen Z audiences.
In 2022, we launched our challenges with industry-leading FMCG company Unilever. Nearly 600 students in more than 30 countries took part in the live online competition, tasked with creating multimedia marketing campaigns to promote Clear Hair, a Unilever brand, to Gen Z audiences. Teams tuned in to weekly live virtual masterclasses hosted by Hult professors, and over the course of ten weeks, 115 teams were narrowed down to ten finalist teams via immersion sessions with Hult professors and Unilever executives. The 2022 winning teams each received 15,000 USD. The London winner were Team Saigonese of the Canadian International School of Vietnam. The 2022 Boston challenge winner was Team Nous Consultants from Blue Valley School, Costa Rica.
London Winners
1st Place
Team Saigonese School: Canadian International School, Vietnam
2nd Place
Team Afamira School: American School of Antananarivo, Madagascar
3rd Place
Team F.I.V.E. The American School of Bangkok
Boston Winners
1st Place
Team Nous Consultants School: Blue Valley School, Costa Rica
2nd Place
Team Mitochondria School: Blue Valley School, Costa Rica
3rd Place
The Innovating Team School: Colegio Interamericano de Guatemala
Future Leaders Challenge Champions 2022, Team Saigonese School: Canadian International School, Vietnam
Future Leaders Challenge 2nd Place 2022, Team Afamira School: American School of Antananarivo, Madagascar
Future Leaders Challenge 3rd Place 2022, Team F.I.V.E. The American School of Bangkok
2021 Challenge
For the 2021 Challenge in Europe, Unilever tasked teams with creating a proposal to launch a new limited-edition product for their deodorant brand Axe.
Stepping up to the challenge, Team Banach from Aquinas American School of Madrid, Spain zeroed in on two pivotal parts of the brief, demonstrating a great understanding of the consumer research provided by Unilever to propose a fresh new collaboration that connected two seemingly distinct companies with a unique product positioned to reignite confidence in a demographic struggling to feel self-assured when it comes to dating. The result? A winning pitch and proposal for a limited-edition product between Axe and Tinder Plus that took home the 1st prize and a 15,000 USD scholarship for each team member.
Future Leaders Challenge Champions 2021, Aquinas Americas School, Spain
Future Leaders Challenge Regional Winners 2021, British School of Tome, Togo
Future Leaders Challenge Regional Winners 2020, St. Andrews School of Turi, Kenya
About Hult
For Those Made To Do
Hult International Business School is a non-profit educational pioneer and the first triple-accredited US business school. Ranked by the Financial Times, Economist, Forbes, and Bloomberg Businessweek, Hult offers practical undergraduate, graduate, and executive education programs across its global campuses in downtown Boston, San Francisco, London, Dubai, Shanghai, and New York.
To find out more about Hult’s other programs, please visit www.hult.edu.
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Association of MBAs Career Strategy Award, 2020
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Poets and Quants, Life-Changing Experience, Best Undergraduate Business Schools, 2021
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for International Students, Financial Times MBA Ranking, 2021
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The Economist, Full-Time MBA Ranking, 2021