Tips for Successful Culturalization
As a Marketing professor, I always remind my students that business and branding must be done “without boundaries.” This short phrase exemplifies how fast the world is moving and how…
Best & Worst Super Bowl 2024 Ads: Lessons in Brand Strategy
The Super Bowl is more than just a game; it’s a cultural event. And what’s a cultural event without some memorable advertising? Whether you’re a fan of the game or…
The North Face: Let Nature Lead
In a world where profit often takes precedence over environmental and social responsibility, Hult professor Hap Klopp still believes that businesses can change the world. As the co-founder of The…
How Brands Can Adapt to The New World of Social Media
Social media is a rapidly evolving landscape. In order to find their footing, brands, now more than ever need to adapt to these shifts – particularly when it comes to…
Brands Need to Put Consumers at the Heart of Their Strategy
Matt Johnson, PhD, is a neuroscientist, author, and professor of consumer psychology at Hult International Business School. As a consumer scientistist, his specialty lies in applying a human-centric perspective to…