How Brands Can Adapt to The New World of Social Media
Social media is a rapidly evolving landscape. In order to find their footing, brands, now more than ever need to adapt to these shifts – particularly when it comes to…
Brands Need to Put Consumers at the Heart of Their Strategy
Matt Johnson, PhD, is a neuroscientist, author, and professor of consumer psychology at Hult International Business School. As a consumer scientistist, his specialty lies in applying a human-centric perspective to…