Master of Digital Marketing
Be at the forefront of innovative thinking and practice
Learn more about the Marketing Campaign Competition with the opportunity to win a scholarship >
Become a digital marketing expert
The rapid emergence of digital marketing has left employers desperate for staff
who understand how the internet revolution is reshaping their business and will
continue to impact it. This Master of digital Marketing program is especially designed to give you the
skills demanded by these employers. As a graduate you will learn:
- How to plan, evaluate and measure digital marketing
- How to acquire customers through digital channels
- What makes a good website and why
- Why integration and multi-channel marketing are key
- What effect social media is having on organizations and their customer relationships
- How to convert and retain customers online
- How to measure and optimize performance
- How organizations and business models must change to reflect this new media environment
A Top-ranked business school with an exceptional central London location
London is undoubtedly one of the most influential and favorable places to study.
Our campus is located in Russell Square, the heart of London and in the famous academic
district of Bloomsbury.. You will be just footsteps away from world-class universities,
libraries, museums, shopping, restaurants and iconic landmarks. And of course, London
is home to many of the most innovative and advanced digital marketing companies
and agencies.
A highly relevant education in both business and digital marketing
Hult’s Master of Digital Marketing program has been designed in collaboration with
the leading provider of best practice and education for the digital sector, Econsultancy.
During a single year, students will gain core skills in finance, accounting, strategy,
general management, as well as Internet marketing, web analytics, and search engine
optimization. Master level knowledge in both business and digital marketing provides
a platform for a diverse and exciting range of career opportunities.
Action Learning Project provides hands-on experience
Conduct a groundbreaking study on blogging or devise an e-marketing strategy for
a real-world company; Hult’s Action Learning projects allow you to gain practical
business and digital marketing skills while helping actual businesses address issues
around innovation and growth. Our Digital Marketing action learning projects are
also provide students with valuable networking opportunities. During the Elective
module of the Master program, students form small teams led by a faculty advisor
to research real-life business cases and propose strategically sound and practical
solutions.
Curriculum covers every aspect of digital marketing from how to acquire, convert
and retain customers to how to adapt your organization and business model to excel
in the digital age.
Hult Master of Digital Marketing students will be offered free access to two leading
industry events held in London, Jump 2010 and the Future of Digital Marketing. These
events offer students an excellent opportunity to hear from the industry’s leading
thinkers, as well as to network with industry experts and potential future employers.
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Marketing in the Digital Age |
Attracting Profitable Customers
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Customer Conversion Online |
Ecommerce Essentials (Elective) |
Advanced User Experience (Elective) |
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Digital Marketing Fundamentals
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Digital Marketing Optimization
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Customer Service & Retention Online |
Digital Publishing (Elective) |
Advertising (Elective) |
Accounting/Finance
"Boot Camp" |
International Finance |
Digitizing your Business Model |
Social Media Marketing (Elective) |
eCRM (Elective) |
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Business Math |
International Marketing |
Global Strategy |
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Presentation Skills |
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Project Management
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Action Learning Project |
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Jump 2011 (Networking Event) |
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Future of Digital Marketing (Networking Event) |
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(Total of 36 Credits)
Distinguished Global Faculty
Our faculty includes leading business professors drawn from Hult’s talented pool
as well as outside digital marketing specialists who have extensive hands-on experience
formulating the new media and web marketing strategies for a wide variety of companies.
The key to a promising career
Hult’s Master of Digital Marketing graduates will be able to manage online campaigns
and can expect to work for employers such as advertising agencies (e.g. BBDO, DDB,
TBWA, and WPP) advising clients on their digital marketing strategies; retail and
fast moving consumer goods companies (e.g. Tesco, John Lewis, and P&G) that increasingly
market their products and services online; or technology companies (e.g. Google
and Microsoft) that are shaping the digital marketing arena.
Course details:
Start Date: September 2010, September 2011
Length of Program: One year
Location: London
Tuition Fee: GBP18,500
Case Study Pack: GBP700
Student Activity Fee: GBP900
Where is this offered?
London
General Requirement:
- Possess a Bachelor degree or equivalent
- Be 21 years or older
- English proficiency
Length of program: 1-year
Start dates: September 2010, September 2011
How do I apply?
You can apply online at www.hult.edu/application
Applications are reviewed on a rolling admissions basis, we encourage you to submit
your application early. Email: postgraduate@hult.edu