Masterclass: How to create a powerful brand that will go viral

During this virtual session, you'll look at the social forces that impact the success of a brand to be able to connect with markets and consumers.

In addition, we'll look at the difference between generational cohorts of consumers and how they connect with brands. Following this class will be a live Q&A, at which point you will have the chance to ask any questions to our Hult Professor, Tessa Misiaszek.

You will receive a link to access the webinar after registration.

Wed, November 10th, 7:30-8:30pm EST

About professor Tessa Misiaszek

Tessa professor at Hult

Professor Tessa Misiaszek

Dr. Misiaszek is the former CEO of Empathetics, Inc., founder of Red Thread Leadership Academy, and Principal Consultant with Korn Ferry International, where she worked to develop diversity and inclusion strategies within healthcare and implement cultural competency training. She earned her Ph.D. at Simmons College and her classes at Hult include Strategic Brand Management, International Marketing, Organizational Behavior, and Entrepreneurship.

What our students say

Raafi Jahangir, Thai / Bangladeshi

We don't have traditional lectures and every class is interactive. Every example is practical and taken from the real world. We're kept up to date with all the latest technological advancements.

Raafi Jahangir, Thai / Bangladeshi

Class of 2019 San Francisco campus