Managing Growth, Innovation and Resources in a changing Business Environment - Undergraduate

Most senior executives and businesses focus on their core business and portfolios as a way to try and secure their current performance as well as growth. Whilst this may seem a straightforward way of addressing growth, the ability to develop resilience, adaptability, and antifragility is fundamental. Humans are generally risk-averse and tend to stick with what they know. But big shocks to the system create the necessity for change. That creates gaps in which innovation can thrive. Innovation is a core driver of growth across all industries and will only increase in importance as a driver of organizational success.

Join us for an exclusive Hult masterclass where you will meet Professor Liliana Caimacan.

Register today!

You will receive a link to access the webinar after registration.

Tue, 19 Oct 2021, 3:00 pm CET

About the professor

Max Neil professor at hult

Professor Liliana Caimacan

An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA.

With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of shaping and unlocking opportunities, accelerating and leading incredible business growth with her trademark energy, drive and possibility mind-set. She is passionate about inspiring possibility: growth for people and business.

Liliana is Professor of Practice at Hult International Business School, teaching on Trends and Innovations and Brand Management subjects. She has also lectured as a keynote speaker around the world on Marketing, Omnichannel and Digital customer experience, Change Management and Disruptive Innovation topics.