Masterclass: Building strong brands through purpose - Undergraduate

Join this online highly interactive masterclass with Hult Professor, Liliana Caimacan to understand how brands can drive customer engagement and create meaningful conversations.

In this exploration you will learn:

  • What means to build meaningful and purposeful brands
  • How brands drive growth throw purpose
  • Dos and don’ts when building brands with purpose
  • Risks of losing credibility and appealing if not relevant, honest and authentic

This is a fantastic opportunity to experience Hult's practical learning first hand.

What else can you expect? Connect with your dedicated enrolment advisor to receive all the information you need.

You will receive a link to access the webinar after registration.

Thu, 25 Mar 2021, 12:30-1:30pm CET

About the professor

Max Neil professor at hult

Professor Liliana Caimacan

An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA.

With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of shaping and unlocking opportunities, accelerating and leading incredible business growth with her trademark energy, drive and possibility mind-set. She is passionate about inspiring possibility: growth for people and business.

Liliana is Professor of Practice at Hult International Business School, teaching on Trends and Innovations and Brand Management subjects. She has also lectured as a keynote speaker around the world on Marketing, Omnichannel and Digital customer experience, Change Management and Disruptive Innovation topics.

What our students say

Raafi Jahangir, Thai / Bangladeshi

We don't have traditional lectures and every class is interactive. Every example is practical and taken from the real world. We're kept up to date with all the latest technological advancements.

Raafi Jahangir, Thai / Bangladeshi

Class of 2019 San Francisco campus

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