Virtual Experience Hult Scandinavia - Undergraduate

Join us for an exclusive session with our Neuromarketing professor Timothy Desmet who will be giving you a class on the topic of Introduction to Neuromarketing.

He will demonstrate that consumers are not rational, but make decisions based on instincts and emotions. The idea is that you can only be successful in marketing if you take those emotions and instincts into account. This is a fantastic opportunity to experience Hult's practical learning first hand.

Also you will be able to learn more about our Bachelor of Business Administration program, and enrollment director Vilde Bjerknes will answer all your questions.

Register today!

You will receive a link to access the webinar after registration.

Wed, 10 Feb 2021, 6:00 pm - 07:30 pm CET

About the professor

Timothy professor at hult

Professor Timothy Desmet

Timothy Desmet, Ph.D, is a professor in in neuromarketing at Hult International Business School and of behavioral economics at the Vrije Universiteit Brussel (VUB). He currently leads a neuromarketing spinoff of the VUB, called iCense that he founded last year.

In 2006, Timothy founded Profacts. Profacts is a Belgian full-service market research company that solves marketing and management problems (related to customer satisfaction, communication, branding, product development, employee engagement, pricing etc.) through quantitative and qualitative market research. Profacts currently employs more than 50 research consultants. Within Profacts, Impulse Research is a spin-off of Ghent University and offers neuroscientific marketing and market research solutions (brain imaging, physiological measures, reaction time tasks etc.).

In Belgium, Timothy was awarded with the title of Psychologist of the Year (2011) and Young Entrepreneur of the Year (2014).

In his spare time, Timothy is a Sommelier-Conseil (graduated from the Université du Vin à Suze-la-Rousse in the Rhône valley) and fascinated by how cognitive biases influence the appreciation of fine wine.

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