Professor Timothy Desmet
Timothy Desmet, Ph.D, is a professor in in neuromarketing at Hult International Business School and of behavioral economics at the Vrije Universiteit Brussel (VUB). He currently leads a neuromarketing spinoff of the VUB, called iCense that he founded last year.
In 2006, Timothy founded Profacts. Profacts is a Belgian full-service market research company that solves marketing and management problems (related to customer satisfaction, communication, branding, product development, employee engagement, pricing etc.) through quantitative and qualitative market research. Profacts currently employs more than 50 research consultants. Within Profacts, Impulse Research is a spin-off of Ghent University and offers neuroscientific marketing and market research solutions (brain imaging, physiological measures, reaction time tasks etc.).
In Belgium, Timothy was awarded with the title of Psychologist of the Year (2011) and Young Entrepreneur of the Year (2014).
In his spare time, Timothy is a Sommelier-Conseil (graduated from the Université du Vin à Suze-la-Rousse in the Rhône valley) and fascinated by how cognitive biases influence the appreciation of fine wine.
