About the Online Masterclass:
Why is AirBnb more valuable than most hotel chains, even though it is only ten years old and does not own any real estate? In this session, we explore new ways of creating and capturing value through multi-sided platforms. These business models connect people to employ under-utilized assets. They collect massive amounts of information to improve customer value at different points in the sales cycle. They generate revenue from nontraditional sources. They dominate old industries and create new ones. And they fail. Together, we will explore what drives their success, and how you can harness these same forces for your own startup ideas.
At the end of the webinar, you have a chance to ask questions to Professor Ted Ladd. Also, Hult’s Director of Enrollment will be available to answer any Program-related questions.
This live webinar will be recorded and the recording will be sent to all registrations.