6.00 pm - Welcome words
6.05 pm - Marketing in the 2020s and Beyond with Professor Alex Reeve
- In the tech/automotive sector, Tesla is now the most valuable company in the world. Is that valuation justified? What are they doing well, and where do they need to improve?
- In the fast fashion sector, Zara is in a class of its own. How are they able to deliver new products so fast? And how do their competitors compare?
- Q&A about marketing trends and the future of work
7.00 pm - Close
This class will include group discussions and you will be able to have your camera and audio on to participate.