Industry Insights: Marketing in the 2020s and Beyond

Join an interactive workshop to experience a Hult class from home. Professor Alex Reeve will look at the future-looking strategies of two very different businesses. He will use real case studies of Tesla and Zara and use these examples to examine the future of work and marketing in the 2020s and beyond. This will be an enjoyable and interactive one-hour session that will challenge your thinking and encourage new paths of inquiry.

You will receive a link to access the class after registration.

Mon, 22 Feb, 6:00pm - 7:00pm IST

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Alex Reeve

Agenda (IST):

6.00 pm - Welcome words

6.05 pm - Marketing in the 2020s and Beyond with Professor Alex Reeve

  • In the tech/automotive sector, Tesla is now the most valuable company in the world. Is that valuation justified? What are they doing well, and where do they need to improve?
  • In the fast fashion sector, Zara is in a class of its own. How are they able to deliver new products so fast? And how do their competitors compare?
  • Q&A about marketing trends and the future of work

7.00 pm - Close

This class will include group discussions and you will be able to have your camera and audio on to participate.

Professor Alex Reeve:

Alex Reeve is a Professor of Marketing at Hult (in London, Dubai and Shanghai) and at Ashridge, working on Masters-level courses and training senior executives. He specializes in using agile marketing techniques to drive business growth.

Alex has held a number of senior roles, including Vice President of Marketing for Pearson plc, Managing Director for UK and Northern Europe at Elsevier, and Director of the Mobile Business at Microsoft. He has worked in the UK and France.

Since moving into an academic career, Alex has also worked at Pearson College, teaching Under-graduates from Royal Holloway, University of London, and has also trained executives from a number of businesses, largely in the media and technology sectors. He is a well-known speaker on digital marketing and technology.

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