About the class
Luxury is everywhere. Since the dawn of humanity, luxury has been associated with a particular culture and sense of excellence. Because of its heritage and culture, marketing contemporary luxury is a challenge and needs to be tackled with the right strategy which relies on an adaptive mindset tailored to evolving consumers’ needs and knowledge.
Economic, political and technological developments have made luxury accessible to and relevant for an ever-larger number of people, and luxury production and consumption represent a stimulus for economic growth and a key contributor to prosperity. Today, the luxury industry is worth $1.2 trillion (Bloomberg 2018; Gartner 2018). Because of its specificities, marketing luxury requires the understanding and adoption of principles and techniques very different from non-luxury marketing.
Professor Selina Neri
Dr. Selina Neri is a Professor of Management and Corporate Governance at Hult International Business School. She is an appointed research fellow of The Future of the Corporation Program of the British Academy for the Humanities and Social Sciences. At Hult, she teaches Organizational Behaviour, Marketing & Society and Luxury Marketing. She researches corporate purpose, board engagement, luxury and higher education 4.0.
or her services to corporate governance, Selina was included in “The Female FTSE Board Report: 100 Women to Watch” by the UK Government, Department for Business, Innovation & Skills (Lord Davies Review). Her publications can be found on Google Scholar and ResearchGate.
She is fluent in four languages and in her non-academic life she is a volunteer mentor for women in business of the Cherie Blair Foundation for Women (UK) and a devoted vegan, yoga practitioner and fitness enthusiast.